Network Of Cultural Research, Ethical And Moral Influence Of College Students

The emergence and development of the internet-centered information network profoundly change human being's production mode and life style as well as cultivate network culture of the information age. And the network culture brings a new change, new feature and new trend to both survival and development of university students, thus making the network moral education a hot and difficult problem in the university moral education. Therefore, making a further investigation of the network culture influence upon university students' ethics and the culture formation mechanism is of great importance to an effective implementation of the network moral education as well as to the university moral education adaptability to the requirement to the modern information society and the university students' over-all development.By combining theoretical reasoning with empirical analysis, the present paper develops research on the influence of the network culture upon university students' ethics. First of all, it clears the thinking of the network culture formation and development and summarizes some chief features and functions of the network culture, especially the relationship between the network ethics and real ones as well as some chief features of the network ethics through induction and reasoning. And then, this paper establishes a theoretical model, puts forward a research hypothesis and makes an empirical analysis of the above-said problems based on theoretical analysis of the influence of the network culture upon university students' moral concept and behavior. At the same time, combining cases analysis, investigation of university counselors, the interaction in theme websites and other methods, it verifies a series of performances of the network cultural influence upon university students' ethics and reveals the influential mechanisms of the network culture upon students' ethics. Finally, the paper proposes some new concepts, new mechanisms and new ways of the network culture-based innovation in university students' moral education.This paper first develops a three-dimension model of the network cultural features. Analyzed from the technological dimension, the network culture possesses the properties of virtuality, interaction, common sharing and timeliness, and analyzed from the cultural spirit dimension, the network culture is characterized by openness, equality, pluralism and freedom while the network culture is characterized by individuation, popularization, civilianization and cluster from the subjective feature dimension.This paper makes analysis and verification of the CEB theoretical model as well as reveals the influential mechanism of the network culture upon university students' ethics.Some chief features of the network culture have a great influence upon universitystudents' ethics. This influential mechanism is mainly of a moral cognitive sourcewith some characteristics of immediacy, common sharing, pluralism, equality,democracy and freedom presented in the network culture, which for one thing,unceasingly stimulates university students' demands for moral cognition and foranother, constantly satisfies the students' demands for ethics by giving a stimulus totheir moral cognition. The interactive process of "combined action" involves apsychological mechanism of the network cultural influence upon university students'moral cognition, and also an essential point which produces some effect uponuniversity students' moral concepts. Maintaining network culture, enhancing orchanging non-cognitive system of university students' ethics decides the networkcultural trend and influence of the network culture upon university students' moralityand behavior, that is, the significance of the network cultural effects is decided, to agreat extent, by whether students have already established correct moral concepts,accumulated positive moral experiences and formed the value orientation which meetsthe criteria of the true, the good and the beautiful. All these factors decide theproperties and basic orientation of university students' morality and behavior underthe influence of the network culture. And the network culture involves a wholemechanism which guides people to express their emotion, and furthermore amplifiestheir expression of it. This helps university students, to a certain extent, to expresstheir real emotion, but in the meantime, amplifies the minority of students' expressionof some non-rational emotion. The multiple moral criteria and self-disciplinarycharacteristics presented in network culture not only increase the university students'moral discriminating ability and will power, but also blunt the moral vigilance of minorities, thus weakening their abilities of moral self-control unconsciously.University students should take the realistic society's morals as weighing standard when faced with moral conflicts in the network society, for the moral concepts in the realistic society are decisive factors to university students' network morality and behavior.This paper proposes some new concepts, new mechanisms and new ways of the network culture-based innovation in the students' moral education on the basis of theoretical research and empirical analysis,The value origin of human survival and development is highlighted in the present moral education. And so, it is the master key to an effective implementation of moral education to satisfy the requirements of university students' growth and development. Attention should be paid to enhancement of university students' realistic moral accomplishment in the network moral education.A new mechanism based on equal consultation, independent construction, self-disciplinary adaptation and linking orientation should be followed in the university students' network moral education.The new approach in university students' network moral education is to actively extend network information sources to satisfy the demands of university students' over-all development, to stress the native characteristics of the network technological progress to strengthen the students' innovation abilities, to highlight the main theme of internet communication to improve the students' network moral cognitive abilities, to actively construct network platform to exercise the students' moral self-constructing abilities and to promote the network of the realistic society as well as the actualization of the network society so as to finally create a three-dimensional environment in the university students' network moral education.