Studies On Enterprise's Competition Advantage Based On Recycle Economy

Which mode of production adopted by enterprises, it depends on whether the kind of mode could bring the competition advantage to enterprise. Mode of circular economy can bring competitive advantage to the enterprise, is a theoretical problem, but also directly affect whether there is a dynamic development of circular economy practice.Traditional economics focus on value analysis of activities economic, and circular economy, pay attention to the material cycle of economic activities, therefore, based on circular economy theory of competitive advantage is required to demand theory innovation. This paper attempts to promote the recycling economy and mainstream economic theory to study the perspective of integration. And it highlights the recycling business ecosystem material flow and value stream linkage analysis. This will promote the use of circular economy theory to guide research and practice of business management. The main conclusions are as follows:(1)Integration of the more complete the basic theory of circular economyCycle economics as a new subject, has not yet formed a complete theoretical system. Therefore, this study integrates the basic theory of circular economy, proposed basic theoretical framework of circular economy for "two roots and a criterion", namely: the basic theory of circular economy theory of the ecology of the foundation, the foundation of economic theory and basic principles of circular economy constitute.That the basic framework of the theory of circular economy, including the basic theoretical and basic principles of ecology and economics. Circular economy based on ecological theory including recycling, eco-threshold theory, coexistence and harmonious development of the principle of the integrity level of complex systems theory and niche theory, etc.The basis of economic theory including sustainable development economics, ecological economics and environmental economics, In practice, the reduction, reuse and recycling as the basic criteria the current economic cycle is still at the edge status and subordinate position of economic, its many conclusions and opinions are not recognized by the mainstream economics. Mainly as follows:First, the theory of circular economy has led to the crisis of the traditional paradigm of economics; Second, It is that economic cycle research to the basic theory and research methods of traditional economics absorption is not enough; Third, economic cycles do not have a unified theoretical system.(2) Expand the understanding of the nature of businessThe basis of the traditional theory of the firm is traditional economics, the traditional theory of the firm understanding of the nature of the business has obvious defects, they were as follows:the profit center or profit maximization assumption, the statutory definition of property rights to the modern enterprise organizational boundaries, "rational economic man "hypothesis of human nature, etc.And from the perspective of enterprise ecosystem and circular economy to explore the nature of the enterprise, Show that the enterprise which in the recycling enterprise ecosystem, have to consider its own interests, while also taking into account the overall system optimization. Enterprises do not have clear boundaries, and they are relatively fuzzy, People can subjective delineate it according to the needs of the research questions. Understanding of the human enterprise is no longer confined to "rational economic man" hypothesis, instead of "ecological economic man" property.(3) Proposed a four-elements circular economy modelGenerally believed that the government, enterprises and consumers composed of three-elements subject system of circular economy. Without the support of technical factors, the driving force of the three-element subject system is obviously inadequate and has not really reflect the actual development of circular economy, and it has obvious flaws. Therefore, the author proposes a four- elements system model. That the circular economy system is composed of business, government, consumers and social independence of the R&D institutions, linked through the main quad, the interaction constitutes a system of economic operations. Through the game and collaborative analysis of four- elements showed that, Static game of complete information, the subject was non-cooperative game between the performance; Dynamic game of complete information, the subject was cooperative game between the expression; Four- elements system model under the guidance of the government, through government policy impetus, technical ability to support, demand pulling power and driving force of ecological, the power of four-elements system is superior to three-elements system.(4) Build a more perfect analytical framework for competitive advantage under the conditions of circular economyFor the analysis of competitive advantage, there is a tendency to discussion of their own existence and ignore the enterprise ecosystem, the author think that this is not comprehensive. Because the enterprise ecosystem on the formation of competitive advantage has important implications. Based on circular economy competitive advantage comes from the cycle in which their own enterprise and its ecosystem. Competitive advantage of the cyclic view Economic Analysis, We have come to the conclusion that recycling companies with recycling economy have a competitive advantage, However, a single circular form of competitive advantage should meet the following conditions and foundation:First, strengthen the construction of ecological culture; Second, establish and improve the green certification system and information disclosure system; Third is to increase the Institutional Supply of the government, which including clear ownership of environmental resources, improve the social independence of the R & D institutions and enterprises cooperation system construction. competitive advantage of the recycling business ecosystem comes from cooperation, but did not exclude competition between each other, but the competition must be maintained in cooperation, premise and coexistence. The conditions and foundation which Business cycle-type ecosystems competitive advantage is to establish a good health, cooperative coexistence, and socio-economic cycle of the natural environment to maintain homeostasis enterprise ecosystem.(5) constructed a more perfect evaluation system for competitive advantage based noncircular economyCurrently, the evaluation index system of competitive advantage in the design, which consider only their own form factors on the impact of competitive advantage, Without taking into account the ecosystem of companies where the business impact of competitive advantage, the authors think that this is not comprehensive. Therefore, the evaluation index system of competitive advantage based on circular economy in the design to fully consider the enterprise ecosystem factors, From the enterprise ecosystem, sustainable use of resources, economy, management, environmental and technical evaluation of six indicators used to evaluate the competitive advantage, And the fuzzy comprehensive evaluation method can more accurately reflect the actual formation of competitive advantage, and also conducive to guide enterprise practice.(6) Proposed design of the system on the basis of anglicizing changes in the system of circular economyThe changes of the circular economy system has its own law, Induced demand for institutional change are:First, the demand for establish property rights system of environmental resources which reflect the scarcity of resources; Second is to establish the demand for green certification system; Third, the demand for establish the perfect ecological compensation system. Restricting the supply of institutional change mainly as follows:First, the Government's cost - the expected return constraints; Second, the constraints of path dependence, which including the informal system of path dependence constraints of cultural factors and existing laws, regulations, policies and other formal system of constraints, Based on the rules of the system change of circular economy, Including: First, Construction of ecological and cultural development of circular economy; Second, establish property rights system of Environmental Resources; Third, improve the legal system of circular economy; Fourth, improve the economic policy and administrative measures of development of circular economy; Fifth, strengthen the development of circular economy law enforcement.