The Empirical Research For Evaluation Index System Of "Happiness JiangMeng" Under The Perspective Of Well-being And Satisfaction

After 30 years of rapid development, China has entered a new era of the social and economic transition. In this era, the traditional extensive model of development is unsustainable, and it is necessary for us to promote a scientific development mode, implement people-oriented policies, improve people's livelihood and well-being, share the fruits of development and enhance people's sense of happiness. Under this background, in 2011, all over the country, in the NPC, CPPCC and local party annual session, the happiness index has become a hot topic. The first plenary session of Guangdong provincial party committee 10th 8th session put forward"speed-up of the transformation and upgrading, build-up of a Happiness Guangdong" as the core mission and called on all localities to study and formulate indicator system of Happiness Guangdong."Happiness Guangdong"is an extension of the concept of"scientific development". As a matter of fact, rooted in classical economics "maximize happiness (utility)"principle, researches on happiness (index) at home and abroad have been existed for a long time, but as subject to different perspectives, ideas and some other complex subjective and objective factors, the measurement of Happiness Sense (the happiness index) showed the diversity in the world, and they failed to form a uniform pattern. National fragmented academic research on Measurement of well-being are mainly based on accounting perspective, which is in line and separated with GDP system; in fact, that is an obfuscation of three concepts, happiness index, Gross National Happiness, as well as evaluation system of a locality's well-being which acts as development objects and appraisal means, however, the three concepts have different contents. How to define and measure the happiness index and how to develop an evaluation index system with scientific basis and extensive application differs among different scholars.This paper clearly defines the meaning of"the happiness index","gross national happiness","happiness Guangdong", and constructs the evaluation system of pubic happiness index. Upon this basis, it builds up the evaluation system of Happiness Guangdong from the perspective of government performance evaluation. Since the Guangdong Provincial Economic and Social Studies development Evaluation index system is nearly consistent with Evaluation system of Happiness Guangdong in meaning, therefore, based on multiple factors as the concept ideas, indicators structure and content, avoidance of duplication, in order to facilitate the operation, the proposal of "Happy Guangdong"Evaluation index system---as the objects of government performance does not need to reinvent the wheel; we can channel the happiness index on the basis of the implementation of scientific development outlook evaluation index system. Happiness Guangdong necessitates the government performance evaluation index system oriented at the maximization of public happiness, and the article concludes with performance evaluation of the government of Guangdong to promote the construction of Happiness Guangdong.