A Marketing Study On Household Appliances

The study of marketing theory and the method is very important to standard market competition and to promote the market healthy development, and is an extremely important content in the business management work. It has the great importance to the enterprise development. The household appliances are the leading products in national consumer market, and it has the great importance to the national economy development. The study of household appliances market and the marketing earnestly has a more important value not only regarding the electrical appliances profession's development, also to national economy's development.This dissertation has conducted the marketing dynamic evolution system research on the household appliances, the gambling analysis on the household appliances marketing, and the household appliances market forecast as well as the household appliances enterprises'marketing strategy research, and has proposed the important conclusions.The dissertation has the innovation in the below aspects. This dissertation has constructed the household appliances marketing dynamic evolution model from evolution game theory, thus it can reveal what the cognitive system, the main structure, and logical reasoning, information receiving and disseminating behavior of the main body on various household appliances can affect the dynamic evolution of systems marketing with the quantitative approach. These studies provide a research framework and practical means to the system dynamic evolution of product marketing for household appliances organization's simulation. This dissertation has established the gambling model between the enterprise and the consumer marketing, has analyzed the bilateral payment function, has carried on the game equilibrium analysis, and has analyzed the game between the enterprise and competitor, and reveals the reasons for this phenomenon and explores the way out, and has proposed the marketing strategy for household appliances enterprises based on the game analysis. This dissertation has established the household appliances market combination forecast model. The household appliances combination forecast contains the different information piece, and disperses the single electrical appliances forecast model unique uncertainty and the reduced overall uncertainty through the electrical appliances information's integration, and has avoided the useful part information loss which the single kind of forecast technique institute possibly created, and obtains a greatest degree use limited information association mediation, which increases system's forecast performance, increases the forecast precision and the reliability effectively. The dissertation has taken our country color television as the example to conduct the household appliances combination forecast study.This dissertation has the important reference value to our country household appliances market's healthy development, and has greater significance as reference to the related marketing research domains.