Marketing Strategy Of China's Rural Household Appliances

Since the reform and open policy, the rural economy has obtained the rapid development, each kind of domestic electric appliances no longer were the luxury goods of the countryside, but gradually enters the common family. Along with the development of the electrical appliances profession, the competition of regarding the rural markets has never stopped among the electrical appliances enterprises. Our country countryside resident are more, along with the increasing of purchasing power, the countryside electrical appliances market potential is very huge. How to develop the rural market, formulates what kind of marketing strategy to obtain the initiative becomes the key to various electrical appliances enterprise to scramble for this market.This article primary coverage six major parts: The first part points out the main research content and the research significance of this article, and the research place and the research technique and the related literature search innovation; The second part main research the rationale of the related countryside electrical appliances marketing strategic research, such as the consumer behavior theory, the customer satisfies theory and the enterprise marketing strategy management theory; The third part mainly studies our country countryside electrical appliances market and the analysis of the countryside resident electrical appliances consumer behavior. In the article, the writer pointed out that the countryside electrical appliances consumer market has the dispersivity, demonstrativeness and the concentricity; The countryside consumer's usability and needs the effective communication, then pointed out the variation between the city and countryside resident variation and the demand; The fourth part studied the superiority of developing the countryside electrical appliances marketing strategy and the defeat reason of partial enterprises develops the rural market strategy; The fifth parts are the paper main body parts, to implemented our country countryside electrical appliances marketing strategy the countermeasure to carry on the discussion, mainly included the rural market the exhaustive segmentation, countryside electrical appliances market 4P marketing strategy and so on; Finally, the paper elaborated the several questions when our country countryside electrical appliances marketing strategy implementation needs to pay attention.The countryside electrical appliances market has its difference with the urban particularity, the new rural market electrical appliances expend, the electrical appliances demand to be worth to the deep research the situation. Specially in the country"home appliances to the countryside"under the policy support, understands clearly the new countryside electrical appliances market the particularity and the countryside resident consumer behavior influencing factor, how to study developing of the electrical appliances marketing strategy will be the topic which will be worth discussing.