The Model Innovation Reseach Of Supply And Marketing Cooperatives In China Under New Situation

One country is based on farmers and people regard food as their prime want. Issues concerning agriculture, farmers and countryside have always been those that can not be ignored. In China, with the advance of reform and opening and the process of industrialization, urban-rural gap is widening. Those issues turn out to be more important. To solve those problems, the Government, academics and practitioners have carried out a variety of exploration. Although some of them have achieved some results, so far finding one path that can be feasible and duplicated is still difficult. Among these different paths, supply and marking cooperatives which has long been rooted in the rural areas and renders service for agriculture and farmers brings out a new splendor. The appearance of supply and marking cooperatives changes its traditional distribution network into modern one which widens its traditional distribution service. Meanwhile, supply and marking cooperatives becomes the guide for farmers'production and cooperation. It also generated a lot of experience which can be used for reference and promotion.1. The defining of main contents, research ideas and structural framework is based on the review of worldwide research concerning supply and marking cooperatives. Through the study about issues concerning agriculture, farmers and countryside, there is a conclusion that finding the right way to organize farmers is the key to solving those issues. That also means we must look for the market carrier to organize farmers. Supply and marking cooperatives is undoubtedly the most appropriate choice.2. From the contents and nature of supply and marking cooperatives nowadays, the article introduces the functions of supply and marking cooperatives in China, such as commodity purchase and sale, logistics, agricultural product processing, brand management. On the basis of these basic functions, extended functions such as financial service and rural community service are also discussed. Through the review of the history of supply and marking cooperatives in China, its institutional change is analyzed. The result turns out that supply and marking cooperatives is our realistic choice to solve issues concerning farmers. And its mode develops as China's innovation of economic and society.3. International patterns and principles of supply and marking cooperatives are described. From the analysis of European and American agriculture cooperatives and Japan and South Korea's agriculture cooperative combination, some experience and reflection can be got. That is the reform of property system should be promoted, the sense of rending service should be enhanced, the relationship between cooperatives and government should be recognized correctly.4. Factor analysis method is used to study the status of Chinese supply and marking cooperatives. Through the research about development status factors of supply and marking cooperatives in some main areas in China, we can not only evaluate the status and problems but also get the ideas and evidence for innovative business model.5.After analyzing the status of operating service system of Chinese supply and marking cooperatives, the article takes Shandong province as an example to study its innovation in need nowadays. Among them, the innovation of imported commodity operating service system should adhere to the developing concept of "small node, large network". The innovation of exported commodity operating service system should base on supply and marking cooperatives to build standardized production base which can promote local industrialization development through demonstration and market network construction.