Research On The Rrlationship Of Knowledge Conflict,Communication And Knowledge Transfer Performance Between Parent Company And Subsidiaries Of Mncs

In the knowledge economy era of economic globalization, multinational companies build the competitive advantage in the global market through knowledge transfer between the parent companies and sub-subsidiaries of MNCS, sub-subsidiaries, parent companies and the environment, which formate a knowledge transfer network mechanisms based on internal knowledge transfer and external transfer. The knowledge transfer between parent company and subsidiary companies of MNCS, as core node of multinational companies' knowledge transfer, has important role to achieve the overall knowledge sharing, innovation for MNCS. However, existing research has focused on the relationship between the various factors affecting the performance and knowledge transfer performance, but lack of the path of knowledge transfer between parent company and subsidiary companies of MNCS. Therefore, this study has an important significance and value both to explore process of knowledge transfer between parent company and subsidiary companies of MNCS in theory and enhance the knowledge transfer performance by selecting the correct communication method to increase positive knowledge conflict or reduce negative knowledge conflict between parent company and subsidiary companies of MNCS.In our research, we are focusd on communication method how to affecte knowledge transfer performance thorugh the knowledge conflict between parent company and subsidiary companies of MNCS, based on the path mechanism. Our main contents and results incldue follows:In our research, the communication was divided two dimensions of cooperative communication and competitive communication. The knowledge conflict was divided three dimensions of structural knowledge conflict, stock-based knowledge conflict and relational knowledge conflict. The knowledge transfer performance was divided three dimensions of individual performance, team performance and organizational performance. On the one hand, the knowledge transfer is the process of communication between parent company and subsidiary companies of MNCS. On the other hand, different communication methods have different influence on different types of knowledge conflict, which has influence on knowledge transfer performance. Bsed on above results, we build the conceptual model of "communication-knowledge conflict-knowledge transfer performance ".In order to facilitate the study, the overall conceptual model was divided four sub-models, including the conceptual model of the relationship between knowledge conflict and knowledge transfer performance, the conceptual model of the relationship between communication and knowledge conflict, the conceptual model of the relationship between communication and knowledge transfer performance in the course of mediating knowledge conflict, the conceptual model of the relationship among on three dimensions of individual performance, team performance and organizational performance.In our research, we verify the relationship among the variables of the conceptual model with experimental research methods. The experimental design and procedure included two main stages. The first experimental stage was to research the relationship between knowledge conflict and knowledge transfer performance in the condition of absence of communication between parent company and subsidiary companies of MNCS, which include four experiment teams. The second experimental stage was to research the path mechanism of communication affecting knowledge transfer performance through the knowledge conflict knowledge, which includes6experiment teams a total of48people participated in96teams.The experimenta members, who play the parent company's members, come from the University of Bayreuth, Germany (Uni Bayreuth) University, including doctoral student, graduate and undergraduate students and some students. The experimenta members, who play the subsidiary companies' members, come from the University of Southwest Jiaotong University, Sichuan International Studies University, including doctoral student, graduate and undergraduate students and some students.Our experiment was belonging to scenario simulation experiment. In the course of experiment, A and B formed a knowledge transfer team according to provided background material, who complete the task of knowledge transfer according to required experimental manipulation. In the course of experiment, we also controlled the variable (including knowledge of the conflict and communication) of the control and the independent variables (experimental member's cross-cultural background) to exclude interference effects manipulation.Based on the experimental results, we used SPSS11.5software and statistical methods to test all research hypotheses.We used paired-samples non-parametric test of Wilcoxon to test the the control results of independent variables (experimental member's cross-cultural background). We used correlation analysis and regression analysis to test the relationship between knowledge conflict and knowledge transfer performance, the relationship between communication and knowledge conflict, and the relationship among on three dimensions of individual performance, team performance and organizational performance.Experimental test results show that:the structural knowledge conflict and the stock-base knowledge conflict is healthy conflict, which have positive role in promoting the knowledge performance, and relational knowledge conflict is vicious conflict, which have negative effect on the knowledge performance between parent company and subsidiary companies of MNCS.Knowledge transfer individual performance, knowledge transfer team performance and knowledge transfer organizational performance have progressive evolution mechanism, reflecting the formation process of the organic unity of the knowledge transfer, application, innovation and value creation process and knowledge transfer performance of the formation process of the organic unity. The research of this paper, have provided theoretical basis and practical guidance both for the promotion of foreign multinational parent company transferred its knowledge to subsidiary of China successfully, and the promotion of China's multinational companies transferred its knowledge to overseas subsidiaries or affiliates to absorb knowledge from abroad.