National Preferential Agricultural Policies Research Under The Perspective Of Information Transfer

In recent years, with the implementation of the national preferential agricultural policies in the countryside, China's agricultural production, farmers living, and rural ecology has undergone tremendous change. And rural economic and social development has entered a new era. With the sinking of the national agricultural policy, it must go through multiple levels of pipeline, and then flows from the State to farmers. This is related to the fidelity of the policy information; farmers can not really enjoy the policy benefits. This paper selects the perspective of information transfer, studies the decision-making, implementation, acception of the national agricultural policy, and pay close attention to the problem and characteristics of the policy process. The concerns focus on:how the information of the preferential agricultural policy is passed between the state and farmers, how the role of feedback is, so that eventually finds mutual influence and efficacy.Through longitudinal launching from the central to local gonenment, local media publicity lateral spreading, policy decision information reach farmers and carry out the priorities of successive. In the process of policy transmission of information, mass media, government organizations, the Internet, and interpersonal communication acts as a propagation vector.However, due to the reality of rural farmers, which restricts the policy information transfer and up. Ipolicy to absorb farmers demand is not an easy thing. State building mechanisms and channels of communication, integration of both formal and informal channels and methods, to try to ensure the smooth flow of information transmission mechanism.Grassroots government is the key link of information transfer policy, also is the central government policy an inevitable part of the realization of the goal. National policy in the implementation of the link of benefit, the basic unit government information filtering of policy or modification, happened in the implementation of the target variation, perfunctory and distort state policies, and cause damage to the benefit of the erosion of farmers, the resolution of the authority of the state. This is because the executives and decision-making interests respectively, the central policy itself to the local characteristics of adaptability. And the existence of the operating space in the policy execution is adversely to the national policy of information. Policy content for the farmers knows, master and accepts, benefit is the ultimate goal of information transfer policy. Degree to policy of knowledge of farmers is higher, but the quality is not too high. To be improved the effectiveness of policy satisfaction and the implementation of policies, and farmers are not satisfied with the role of grass-roots government implement policies. Farmers'individual and regional group's characteristics affect farmers'enjoyment and evaluation of policies. The policies can increase the farmers'monetary income, solve the difficulties of the farmers'temporary spending, improve the quality of life, gain people, and win the support of farmers.But the policy can't cultivate the peasants'income ability, can't increase agricultural production ability, and can't increase rural development in the future.The central and local government exist information asymmetry, and they need information communications.The farmers understand the policy dependent on policy information transmission channel, means, results, and rely on their own characteristics; between information transmission and the farmer's understanding also need to focus on it. Thus, oriented to the needs of farmers, improve the relevance of the decision-making information. By the responsible government for responsibility, improve the basic unit government policy executive force. Training philosophy as a guide, improve the quality of policy information to accept. To interest integration as the means, dissolve the information transfer of conflict. With the supervision system for security, guarantee policy information transfer effect. Thus, perfect the state policy and benefit system, promote the pertinence and efficiency of the policy, and meet the real farmers need.