Font Size: a A A

The Research And Evaluation On Value Creation Capability Of Creative Industries Based On The Value Ecosystem

Posted on:2013-02-22Degree:DoctorType:Dissertation
Country:ChinaCandidate:N TanFull Text:PDF
GTID:1119330374963666Subject:Business management
Abstract/Summary:PDF Full Text Request
Although there are just more than ten years since the concept of creative industries was proposed by the Creative Industry Task Force (CITF) of British in1998. Creative industries have created great value and wealth, which are changing the current structure of the industry, the way of economic growth and the human lifestyle. The main source of creative industries'value is no longer the natural resources, but the intangible property such as individual creativity, skill and talent etc. which is different from traditional industries. Because of creative industries'unique value source and its possibility of high value-added, it becomes more and more important to discuss how creative industries create value and evaluate its value creation capabilities.Based on the National Nature Science Foundation project "The Competitiveness of Creative Clusters from the perspective of organizational evolution" and Australian Research Council (ARC) Linkage project "Researches around the development of soft infrastructures in creative clusters between China and Australia", this paper structures and analyze the creative industries value creation ecosystem, and evaluate the value creation capabilities under the empirical comparison of China and Australian, in order to discuss the mechanism and capability of creative industries' value creation.This paper selects value ecosystem to be the proper perspective to study the process of creative industries'value creation through the literature review firstly. Then it builds a creative industries value creation ecosystem model, and discusses the major niche, population interaction relations and the environmental factors in model. Finally, this paper establishes the creative industries value creation capability evaluation model based on the literature review of creative indicator systems and creative industries value creation ecosystem model. Finally, this paper does empirical comparing research using two typical areas of China and Australia-Shanghai and Queensland as objects.The paper is structured as follows:Chapter I is the introduction which discusses the research background, research significance, the main research ideas, methodology and the innovation of this paper.Chapters II and III are the section of basic theory. It is founded that the value research about creative industries has become a hot field after reviewing the literature of creative industries researches. Therefore, this paper introduces three creative industries'value creation modes from the perspective of linear mode, network mode and system mode, which as a result to selecting value ecosystem to be the proper perspective to study the process of creative industries'value creation.Chapters IV and V are the section of main theory analysis and model establishment. Firstly, it builds creative industries value creation conceptual model based on ecosystem structure, and focus on the identification of five most important niches in ecosystem including developer, producer, consumer, marketer and intermediary. Secondly, based on logistic growth model and lotka-Volterra equations, it discusses these four inter-specific relationships-mutualism, collaboration, commensalism and predation. Thirdly, it identifies five most important factors of environment including economic factor, cultural factor, legal environment, information technology and policy environment, and establishes creative industries value creation environment adapting model. Fourthly, combining with iPhone case study it analyzes the interactive power between different populations and correspondingly concludes the stability ranges and policy implications. Finally, based on a further study on creative indicator systems, chapter V establishes the creative industries value creation capability evaluation model using catastrophe progression method.Chapter VI is the empirical application section. It compares the creative industries value creation ecosystem of Shanghai and Queensland which are typical region of China and Australia from the qualitative perspective, including their value creation niches, population interactive relationship and environmental factors affecting the value creation. And it also compares their different creative industries value creation stages and ecosystem health based on their separated value creation capability evaluation models. Finally, it provides practical strategies of enhancing the capability of their creative industries value creation separately.Chapter VII is the summary and limitation. It sums up the main conclusions of the paper, and the limitations which need further study.This paper uses methodologies including literature method, modeling analysis method, case study method, statistics analysis method and interview method. Firstly, the literatures review including creative industries research, value theory, value creation research modes and creative indicator systems gives this research a strong theory foundation. Secondly, model analysis like Logistic growth model and Lotka-Volterra Model in analyzing population interactive relationships make it is possible to study the value-add and value flow in ecosystem. Thirdly, the case study of Apple Company about iPhone and App Store applies the theory into practice successfully. Fourthly, the interviews of the different importance of elements of Shanghai and Queensland make sure that these two areas keep their own characteristics. Finally, it is possible to evaluate and compare the value creation capabilities of different area using the catastrophe progression method.This paper has innovation as follows:Firstly, this paper reorganize the research about value and value creation which are indefinable until now using the linear, network and system value creation modes. And it applies these modes to analyze creative industries and conclude that it is a proper perspective to use value ecosystem to study the process of creative industries'value creation.Secondly, this paper brings ecological metaphor in order to establish creative industries value creation ecosystem. The application of ecological metaphor makes the process of creative industries value creation more vivid and also supplies scientific theory and methods to the analysis of its main ecological niche, population interactive relationship and factors.Thirdly, the paper applies weight analysis in the extracting the main elements from several typical creative, innovation and competitive indicator systems. It makes possible to sum up the most important elements influencing the creative industries value creation capability combining with the ecosystem characteristics and current approved factors.Fourthly, the catastrophe progression method applied in the evaluation model allows evaluated objects have diversity sequence of their element according their important extent, while allows different objects share a standards at a higher level to accomplish the comparing. It is not only help to evaluate different areas with different characteristics policy, environment and so on, but also to do contrast of different value creation ecosystem to some extent.Finally, the empirical comparative evaluation between the typical regions of China and Australia is not only apply the theory analysis into practice, but also understand more about the process stages and the advantages and disadvantages of Shanghai and Queensland, which are very useful to their further development.
Keywords/Search Tags:creative industries, value ecosystem, value creation, Lotka-VolterraModel, creative indicators, catastrophe progression method
PDF Full Text Request
Related items