Advertising And Promotion Of Modern Chinese Enterprises Studied

Our economist of wu cheng ming had said that the history of economy should be researched in production ,exchanging,assign and consuming.exchanging also goods circulation ,is very important in our study of economy history ,but nowadays ,our economy researchers can hardly study it,especially in advertisement promotion of enterprise.in the past,formerly researchers give us an account of whatthey had studied in news broadcasting course,not in enterprise subject.in my paper,I want to discuss what to do and how I prepare to do in advertisement promotion of modern company. The first chapter I had explain the production of the enterprise advertisement promotion in modern China society from two hands,on the one hand ,I account for the battle of annihilation between chinese goods and foreign goods ,the advertisement promotion of the china enterprise get a successful battle against the foreign goods advertisement in the end.on the other and ,I had discussed the relationship between the newspaper,magazine and advertisement.The second chapter I had studied the important function of advertisement in modern enterprises. Advertisement promotion was not only the national industrial production and commercial center role,but also had the practice effect in supporting the Chinese estate or industry.The third chapter I had dicussed the nationality affections in Chinese merchandises.The Chinese industry and its commerce advertisement promotion of commercial business affairs development was obviously inferior to company development.The development degree of the China industry sale market should been made too high estimation.on the whole,the Chinese people patriotism consciousness degree was very high.in the Chinses advertisement had said many patriotic languages ,all talking in earnest. In modern society,the politics nature and business character of Chinese advertisement is Coexistly keep pace with,that is to say that the politics nature and business character of Chinese advertisement is shoulder to shoulder ,or side by side.in the end,I had discussed an argumentation between the Chinese advertisement promotion and people patriotism consciousness of China. The fourth chapter I had studied the three selling principles of modern advertisement.in the first,objective principles of an enterprise and its product.the second is advertisement subject of customer dominant position demands,the third is advertisement reliablity of science experiment of product. The fifth chapter I had studied the creating the forms of advertisement promotion new. The sixth chapter had discussed the language skills, embrace four aspects, terse or concise, common or popular,vivid or lively,contrast or comparison. The seventh chapter I had discussed two relations,the relation between advertisement of modern company and modern papers or magazines. The eighth chapter the pattern of the west had an effect or influence on living fashion,no matter in material living or in spirited,from paper advertisement,modern shanghai was an example of early Chinese cities.