I Have My Style-the Second Half Of 2016 Advertisement Plan Of Wahaha G-vital ? Beverage

"I have my style--the second half of 2016 advertisement plan of Wahaha G-Vital? beverage "serves as an advertising and promotion plan tailored to a new functional drink product issued by Wahaha Group Co.Ltd in 2016.In order to achieve its good word of mouth as well as huge sales volume,this plan solicits wide information of this product and the present market status in the latest 10 years.With a questionnaire survey about the customers' behavioral habits,this paper is aimed at offering some suggestions about the product sales and promotion through a multi-dimensional perspective.In the chapter of advertisement delivery and activities promotion,the author has designed the peculiar outdoor advertisements,modern TV advertisements,broadcast advertisements,off-line activities and other specific measures with the consideration of the characteristics of Wahaha G-Vital7? beverage.In addition,the author also comes up with appropriate spots plans and expense budgets according to media dissemination strategies.Ultimately,through the monitor and judgment of both quantity and quality of communication effect,it provides the methodological guidance for later performance evaluation.What's more,taking a certain bus stop in Yuelu district in Changsha as an example,it forecasts the advertising effects possibly brought by outdoor advertisement.the author estimates the communication effect properly.I have my style--In the second half of 2016 advertisement plan of Wahaha G-Vital ? beverage,source and specification of the subject,applied methods and novelty interpretation are mainly explained.The detailed introduction of purposes and features of each section in this plan,together with the theoretical support of operating spots plans and expense budgets not only gives an academic illustration of this planning case,but also supplement the program promotion effectively.