Theoretical And Empirical Research On Start-up Enterprise Social Network

The dissertation is a comprehensive and systematic study on start — up enterprise social network (hereinafter as the SSN) from the perspective of information economics, game theory, option theory and so on. The theoretical part focuses on the theory and basis, function and role, benefits and risks, rules and characteristics of SSN. The empirical study takes Hubei Keyi Pharmaceutical Enterprise as an example and manages to support the relevant conclusion drawn in the theoretical part and to demonstrate the fundamental rules of SSN. Specifically, the dissertation consists of seven sections as follows:Section Ⅰ is introduction. It states the background, purpose as well as the significance of the study on SSN, sums up the status quo of SSN and start-up management at home and abroad. Based on that, this section states what is to be explored, how it is to be explored in the study and the technological path of the study.Section Ⅱ is the basic theory of SSN. From the perspective of enterprise theory and entrepreneur theory, this section discusses the theoretical resources, the internal mechanism of SSN and the differences among various views. Besides, this section summarizes the connotation of SSN on the basis of resources doctrine, structural doctrine, relational doctrine, instrumental doctrine and ecological doctrine. More than that, this section also explores the token of the SSN which is based on the mode, organization and capital of start-up, and analyzes the function and role and ligament of SSN.Section Ⅲ explores the mechanism through which the SSN is formed. In this section the model for sign signal and trial and error and the model for individual value assessment and trial and error are established. In consideration of the elements for growth of the network (individual) , the one-period principal-agent model and the three-period principal-agent model are also established. This section also analyzes the reasons for the locking-in of SSN construction, the theory for individual locking-in and path locking-in. Apart from that, this section also establishes SSN value model under various credit identification condition and proposes the feasible strategy for developing SSN credit mechanism.Section Ⅳ analyzes the capital characteristics of SSN. The difference between SSN capital transaction and economic capital transaction is analyzed by comparison. The model for self-transformation and inter-transformation between them is proposed. The classical firm profit equilibrium strategy is improved with the introduction of SSN capital. The effects of SSN under various ratio of economic capital and SSN capital, and the effects under various externality of SSN are discussed. For a discussion of the stability of the evolution of the start-up capital,...