A Research On Enterprises' Strategic Change Motivated By External Environment And The Relationship Of Performance

Research on the relationship between strategic and environment becomes one of the frontier topics and plays an important role in theories of organization and strategic management. In this dissertation, the organism by which complexity and hostility of external environment influence speed and scope of enterprises' strategic change is analyzed; furthermore, the relationship between the fit of strategic change and environment and performance is discussed.First of all, the author listed hypotheses, variables and questionnaire through the regular course of research design and among Chinese listed companies, a large scale research is carried out with questionnaire.In research on the organism by which complexity and hostility of external environment influence speed and scope of enterprises' strategic change, some factors are put forward by EFA. Preliminary analysis is executed by correlation analysis, K-Means cluster analysis and t-test. On this basis, multiple regressions are used to find how every variable influences each factor of speed/scope of strategic change by means of model comparison. The result shows that, totally speaking, complexity decreases speed and scope while hostility increases them. It is reported detailed and explained in relevant chapters.In research on the relationship between the fit of strategic change and environment and performance, "Performance" is divided into two parts: financial performance and non-financial performance. Preliminary analysis with methods of K-Means cluster analysis and t-test shows that enterprises with different means of change gains different non-financial performance when they face different degree of complexity and hostility. Moreover, the samples are divided into four groups according to their non-financial performance, a comparison analysis is done to compare the means that complexity/hostility influence speed/scope in each group. The result improves that the "Fit" is varied in different groups. But no significant relationship between "Fit" and financial performance is observed. On the basis of quantitive research, a case study, whose sample is Wanke Co, Ltd., a successful enterprise in real estate, is detected in order to gain more information of the behavior of strategic change in certain environment and make up the defaults of quantitive research. The result supports the quantitive research and more information is supplied, for example, core competence, environment scanning and citizenship can help enterprise to suit, even to influence external environment.All the results are summarized in the conclusion of this dissertation. A conceptual model of the influence complexity and hostility exert to speed and scope is also developed in that part. Moreover, the author looks forward to future research in this field.