The Empirical Research Of The Relativities Between Enterprise Logistics Strategy And Logistics Performance

Faced the inconstant competitive environment, enterprise needs to explore new approach to build a competitive advantage. Excellent logistics management can efficiently cut the cost, and perfectly meet the need of customer. This paper proposed two basic strategy direction of competitive advantage, specifically for logistics strategy characteristic type, fixed the boundary again of logistics strategy of enterprise currently by factor analysis, and proposed the logistics strategy based on the cost, thelogistics strategy based on customer and response equation logistics strategy based on the time.Though enterprise logistics strategy is functions strategy, it has strategy characteristic property, The choice of key elements during putting logistics strategy into practice has the important effect to logistics strategy target realization. The paper based on logistics strategy self characteristic property and enterprise strategy putting key element into practice, proposed key three elements of logistics framework of organization , logistics management system and logistics culture during putting logistics strategy into practice and establish research frame picture .The paper submitted four proposition hypothesis based on the research frame picture. Enterprise logistics strategy type choice has notable effect on logistics performance; logistics framework of organization during putting logistics strategy into practice has notable effect on logistics performance, logistics management system during putting logistics strategy into practice has Remote-effects on logistics performance and logistics culture during putting logistics strategy into practice has facade effects on logistics performance. And then, based on summing up documents of the first chapter and theory Basis of the second chapter and research subjects, by documents analyses the paper proposed analyses key elements under hypothesis. The paper used the analytical implement of demonstration-----the questionnaire designs and the questionnaire result reclaiming carried out discussion.Finally by refining statistic analysis result ,the paper proposed corresponding tactics suggestions to current internal logistics strategy of our country enterprises. Enterprises logistics strategy should pay attention to balancing logistics mass and cost to the integration to give strategy principle preferential treatment most during putting logistics strategy into practice; ought to choose the right framework of organization during putting logistics strategy into practice ; should take training and incentive system of logistics staff member seriously during putting logistics strategy into practice ; should take the logistics corporate culture seriously during putting logistics strategy into practice.