Studies Of Flower Circulation Market And Organization In Jiangsu Province

China has a lot of advantaged resources for developing flower industry, such as of germ plasm, climate, labor and centuries-old flower culture. Adjusting the Development of flower industry to local conditions can not only beautify the living surroundings of people and improve the level of their psychical life, but do favor to the agriculture structure adjustment and drive the development of interrelated industry. With the development of economy and the improvement of people's living level, flower industry is more and more important in social economy and culture life, so it is significant for us to develop flower industry. In 2002 ,the flower planting acreage of jiangsu province is 360180000 m~2 ,which is the second of our country. In which there are 1100 million ornamental woods, 100 million potted flower, 150 million fresh flowers, 600 thousand commercial potted plant and 30 million m~2 lawn. In 2003, the flowers saled 3.531 billion in Jiangsu province. Lied first in our nation.However, the market benefit of flower industry in our nation is not high. Flower is fresh and difficult to keep, so it should be sent to the consumer quickly and conveniently. The longer the time it spend on circulation and deal, the more it cost and devaluate. The farmer is in disadvantage in market deals as their obturated information and poor organization ability. As the bridge of peasant and market, agricultural market intermediary organization is the necessary result which can improve the farmers' organization and the efficiency of conveyance. So it is important to study the influence of flower market intermediary organization to farmers. While at present, the flower market still drops behind the other developed country, the market exchange is hand to hand and separate, which brings the declining of exchange efficiency, the prolonging of exchange time, and the increasing of exchange cost. There are some practical reasons for this situation of flower market, so exploring and distinguishing the present condition of flower circulation market, and looking for the main factors effecting the efficiency of flowers circulation are very important for the development of the flower market both in pactice and theory.According to a lot of correlative research, this article choosed the flower peasant and market of Jiangsu province as research object, designed a suit of questionnaire and investigated in the south, middle, and north of Jiangsu province to obtain the first-hand data. then checked the validity by factor analysis and regression analysis. On the basis of these investigations, we built the structure equation model and the regression model, validated the hypothesis and analyzed the possible influence factors which effect the efficiency of flower circulation market. Finally, on the base of the current condition analysis, a perfect organization model of the flower circulation market was established, which provided a referential develop route for the flower industry of Jiangsu province.It's the framework of the dissertation.Chapter 1: Introduction. The main subject, background and significance are discussed. The research framework included methods, data are also introduced.Chapter 2: Theory and literature summary. First, the dissertation defined intermediary organization based on industry organization theory, system economics, exchange cost theory and management. By the review of market circulation, we tried to analyze the circulation system of flower market, the transformation of market status and the change of exchange methods.Chapter 3: Analysis on current development of flower industry in Jiangsu province. This chapter analyzed the scale of flower production, variety structure, area structure, production organization, labor and export circumstance, we tried to find out the influence factors of the development of flower industryChapter 4: Analysis on circulation market of Jiangsu province. This chapter analyzed the exchange mode ,exchange attendee in the system .We conclude that the development is too fast, the system is faultiness and the market service function is integrityChapter 5: Research on the intermediary organization of Jiangsu province. The flower intermediary organization can improve the circulation efficiency. By analysis on the first-hand data, we find that the degree of technology requirement, price information, risk attitude and peasant's character influence their choice, decide their action.Chapter 6: Research on the efficiency of circulation market in Jiangsu province. The dissertation implemented pertinency investigating and get the first-hand data, then factor analysis and regression analysis was used to insure the reliability of the investigation method and the questionnaire. Finally, the author uses SEM and regression model to test the hypothetic model.Chapter 7: Conclusion and policy suggestions. The dissertation came to three conclusions, and brought forward idiographic policy suggestions.