Study Of Vertical Coordination Of Poplar Industry In Jiangsu Under Industry Chain Framework

This paper is to study vertical coordination of Jiangsu Province poplar tree industry chain using transaction cost theory. The standard research and the real diagnosis research unifies, qualitative investigation and quantitative investigation unify. Through peasant household's investigation data and woodworking enterprise's investigation data, case study method, the principal components analytic method and logit model method are used to conduct the related real diagnosis research.Jiangsu poplar tree industry chain includes breeding, nursery stock production, transplants, woodworking industrial stage and so on. Between various links joint way has already profound changed, each kind of vertical cooperation form emerges one after another incessantly. The new industrial chain has already formed. But the traditional industy chain occupies the dominant position already.The peasant household purchase poplar seedling directly from the plant nursery(accounts for 6.12%), grows seedlings the peasant household nearby (account for 7.56%) and cultivates from nurtures (accounts for 2.52%) outside and so on, the majority obtains the poplar seedling through the nursery stock retail market. From investigation, 233 households adopt this way, accounts for 83.80%.The principal components analysis result indicated, when the peasant household purchases the poplar seedling, the judgement latitude may be divided into 3 kind of types, namely the cost, the trust and the quality latitude, these 3 latitudes affected from the different side have transplanted the peasant household to choose when they purchased the poplar seedling, the goal in order to reduce not determinism in the seedling quality and the price, reduced the transaction cost.Because nursery stock is the most important investment material and the poplar seedling's quality directly affected the achievements of transplants. The investigation demonstrated that peasant household has positive willingness to close vertical cooperation.Altogether129 households express definitely participate in contract of the tree farm directly for the seedling, account for 46.40%.Result of logit model shows, the seedling quality, the seedling price, the distance, the seedling prestige, age of the head of household, education level ofthe head of household, non-agricultural occupation have affected peasant household's choice.From poplar tree sale way of peasant household, the main channel is the manager or the tree peddler, accounts for 60.79%, only some 39.21% peasant households choose sell to the woodworking enterprise. By logit model, age of head of household , education level of head of household, child in school, non-agricultural occupation, scale of transplant, payment, good price, acquaintance or relative relations and buyer prestige are higher, is the primary factor affects the peasant household to choose the different marketing channel.By the principal components analysis, affects the factor may be divided into 3 principal components, respectively is "cost factor", "trust factor" and " convenient factor", the 3 principal components altogether explained 73.328% of primitive 9 factors,are 3 latitudes affect the peasant household to choose the poplar tree marketing channel.The peasant household choose marketing channel according to various areas and own different situation.The goal is to reduces determinism in the payment and the price, reduces the transaction cost, enhances economic efficiency.The woodworking enterprise mainly purchase poplar tree from the peasant household and through the tree peddler. Bigger enterprise is willing to purchase through the tree peddler and smaller enterprise directly purchase from the peasant household. The possible explanation is the big enterprise purchases poplar tree through tree peddler to be able to reduce the transaction cost, obtains stable raw material, the small enterprise approaches habitat of poplar tree, needs of raw material quantity also slightly, is easy directly to purchase from peasant household to satisfies raw material needs. Moreover, bigger enterprise, more purchase channel , the possible explanation is bigger processing enterprise raw material demand quantity is also bigger,multi-channel purchase may reduce undulation of supply and price and sole channel possibly brings determinism, thus achieved the goal of satisfing production, reduces transaction cost, enhances the economic efficiency.In the formulas of gaining raw material in woodworking enterprise,"company + peasant household" is the pattern which one kind is worth considered. But, breaks of contract is very common at present. The company adopts this kind of pattern is in order to reduce transaction cost and stable raw material supply. From lumber product marketing channel of woodworking enterprise, through the manager is the way which small scale enterprise frequently uses, but the order form and the integrated way are the big woodworking enterprise frequently uses.By studies above, the article proposed the following policy suggested: Enhances close cooperation degree between the nursery stock and transplants stage; Establishs all kinds of cooperation form between transplants and processing stage; Enhances scale of various stages in poplar tree industry chain; Encouragement brand construction of woodware; Enlarges scientific research investment of poplar tree industry chain various links; Strengthens the management, formulates the standard of various industrial link to enter and so on.