Assessment Of Tourism Resources And Inter-provincial Comparative Research Based On Study Of Regional Systematic Structure Of Tourism

Based on analysis to the construction of Regional Systematic Structure of Tourism, this dissertation synthetically studied the assessment approaches of tourism resources and put forward tourism image design theory and approaches of integrated marketing with taking inter—provincial comparative research and case study of Gansu Province China. It finally discussed some issues about tourism industry development with methodology of multifactorial analysis, from theory to case, from assessment to designing. This dissertation comprises four parts as follows:Part 1 is the constuction of Regional Systematic Structure of Tourism. Followed by the definition of three concepts, tourist region, destination, and the regional system of tourism, the thesis classified Tourist Region in two types as spatial level and current practical category. Based on the comprehensive research of existing academic achievements, it built up two Regional Systematic Structures of Tourism, spatially and industrially. The former included Regional System of Spatial Structure of Tourism based on relation-chain of Resources—products—markets as well as the spatial structure of Patch—edge—corridor—matrix based on relationship of spot, route and region. The latter included the framework system of industrial structure constructed by 14 tourism industry sectors, 31 directly interrelated departments, 31 indirectly interrelated departments and 20 departments influenced by tourism, 96 sectors in total.Part 2 is study on the classification and assessment of tourism resources. With a viewpoint of three perspectives, abstractive macroscopic category, specific property category, and national standard category, this classification study of tourism resources had 37 major methodologies. On the evaluation perspective, it mainly focused on the evaluation of individual type of resources, regional overall value of resources and its total value for development. This study summarized the academic achievements as 16 main streams of categories and 47 orientations. The emphasis is dignosed analyzing theoretically on the national criteria interralated to "The Classification, Survey and Evaluation on the Tourism Resources of China". Finally it clarified the fuzzy concepts, and the problems of tandem repeatment, missing items and reclassifications which existed in classifying tourism resources. It also put forward revising measures to assessment factor's defecit, unscientific factors evaluation, subjective assessment process and the unvisual expression of conclusion. It also suggested the ongoing researching approach on this discipline.Part 3 is the assessment approach of tourist regional competitiveness with some case studies. Based on the existing achievements, it set assessment factors system and method, took inter—provincial contrast methodology and case study of Gansu Province to evaluate the overall value of endowed abundance of national—level top tourism resources, and make a further application research. In case of Gansu Province, this thesis showed us the conceptual design idea in term of the analysis and evaluation of inter—city contrast in a provincial region. After summary analyzing the assessment of Chinese city's tourism competitiveness, regional tourism competitiveness in multi-factor and tourism regional competitiveness in single type, the study put forward the index system of Analytic Hierarchy Process Assessment for the Competitiveness of Tourist Regions.Part 4 is the study of DIS and DMS for tourist destination. It discarded traditional model of borrowing from that of CIS research, and designed a generalized model of Destination Image System (DIS) for expanding destination image and influence as well as a systematic Destination Marketing System (DMS) for promotion and marketing based on the popular intemet practice. It also has important significance to make a case analysis in Gansu. According to basic paradigm and elements combined with reality, the DIS and DMS can be applicable in popular tourist destination, and make it a strong and practical achievement.Finally, the dissertation summarized the creative theoretical achievements and their practical value, illustrated the weakness of this study, the fields that the study didn't concern, and the study fields for next approach in prospect.