Research On Effect Of Corporate Social Responsibility

Nowadays, economy globalization and business management internationalization go so fast. The corporation social responsibility (CSR) is attracting more and more attention with the development of society and competition. No matter it is business or theory, no one is going to take CSR as only a slogan. As a matter of fact, CSR is considered as an act, for any company, undertaking this kind of responsibility is becoming an undisputable pressure and at the same time, a force of the development. The process that the firm get matched and adapted with its environment is actually the process that the firm executes its CSR based on its own capability. Meanwhile both government and firm started to consider how to enhance the performance of CSR by systematic ways such as laws, regulating general system, government guarantee etc. The influence that corporation responsibility put on both society and company was reflected by CSR effect. Standing on the point of advocating CSR, we can see how important it is both in theory and practice that discussing CSR effect and its hoisting mechanism.1. Theories related to the effect of CSRStudy on the effect of CSR originated from the problem of corporation social responsibility (CSR). This study based on different views of CSR, combined with many conceptions of former researchers, this concept is defined and perfected: The Corporation Social Responsibility (CSR) is a kind of responsibility that should be undertaken, in order to gain continual development under certain circumstances: such as stockholders, employees, bondholders, consumers governments, communities and environment. With the study of firms, CSR is the endogenous demand of a company to pursue survival and development, and it is produced by the economic act of itself and outer force. So, a good company should find the balance point of economic goal and social responsibility. We cannot say which one is outweigh to the other because as the environment and the ability of CSR change, the position of them will change as well. The CSR goals and the Corporation Economic goals were established with a lot effort: the lever is the environment, lever point is the resource of a company and with the help of company goal and social goal they established. Based on this point and according to the path of development, the author studies the effect of CSR from the perspectives of"Free Economy","stake-holders'theory"and"Corporation Competitiveness". With a lot of analysis on the effect of CSR, the paper blazes a trail for further research on the effect of CSR both in theory and practice.2. The general analysis on the effect of CSRNowadays, the integration and dynamic stream of CSR tips us that we can't treat CSR in static and single view but to pay more attention to the relationship between CSR and stake-holders. We consider CSR in views of the whole society but not only based on the single company view, emphasizing the relationship between CSR and competitive advantage, the relationship between CSR and company development. The further research on the effect of CSR needs more theories backup. For example,the value theory, stake-holders theory, which gives guidance in theory and methodology. What's more, competition theory and business development theory also do a lot to the base of the research. In the paper, the CSR effect is different from other concepts such as Corporation Social Response, Corporate Social Performance. The concept of CSR effect in this paper indicates the final positive effect on corporate and stake-holders, which is brought by the execution of Corporation Responsibility.The effect of CSR includes exterior effect and interior effect. The interior effect was reflected as effects of profit, competition of CSR and corporate development. Meanwhile, the exterior effect was reflected as benefit and cognitive by stake-holders, society and environment by performing CSR. The CSR exterior effect will enhance interior effect at last. So CSR is definite another independent factor for the survival and development of a corporation. This study uses the analysis methods of economic, ethnic to discuss profit effect of CSR, to find the right position of CSR in the stratagem and draw the conclusion that CSR will not contradict with the long-term profit goal. Based on management views, this thesis also demonstrates the competition effect and development effect of CSR and gives a light on the reason of executing CSR. From the prospective of stake-holders, the paper probes into the benefits of community, government and environment and the possibility of sustainable development of human by performing CSR.3. The theory model of the effect of CSRThe corporate social responsibility effect isn't only affected by exterior factors, such as the legal system, consciousness of CSR, but also influenced by interior factors including self-identity, ability of implementing social responsibility. That is to say, the ideal results of performing CSR can be reached through the efforts of corporate, social and government. The change of factors, including interior and exterior, will impact the effect of CSR. The paper builds a determine model of the effect, expounding all kinds of factors how to decide the effect in the ways of structure and direction. The Long-term sustainable development of corporate is a concept of vector in philosophy. The paper builds a vector model of the effect with the mathematics characteristics—the rule of parallelogram. The study analyses the influence of the three vectors'size and direction (the economic vector, the environment vector and the social vector) on the effect, expounding the mechanism of forming. The effect can be improved through increasing the size and adjusting the direction of the three vectors, making the three directions unanimous and maximizing the effect of CSR.4. The test on the interior effect of CSRAs a staring point and focus, the interior effect of CSR has received the attention in the fields of theory and corporate. The study quantizes the corporate social responsibility, using the method of content analysis. From the three perspectives (profit, competition and development), the paper analyses the relationship between CSR and the profit, competition and development, using the data of the 46 listed companies in the communications industry. The results show :(1) in current period, positive relationship between the indexes of CSR and the companies'profit (measured by the sales margins), competition (measured by the total rate of return on assets), development (measured by the growth of the total assets);(2)in the former 3 periods, positive relationship between CSR and the competition, the development. It explains that CSR can accelerate the long-term sustainable development of company, namely CSR could improve the interior effect. It's imperative for corporate to perform the social responsibility.5. The evaluation on the effect of CSRAccording to its meaning, characters and the determine model, the paper builds the three dimensionalities of effect---the dimensionalities of social impact, social responsibility's response and corporate impact. Following out"Value-oriented"---the evaluation on CSR effect can bring value to company, it bears the reality, feasibility and targeted. Keeping to the rule of science, entire and dynamic and according to the evaluation system, the paper forms evaluation system of CSR effect, mainly including the evaluation systems of social impact, social responsibility's response and corporate impact. The CSR effect could judge the degree of its realizing, using the method of fuzzy comprehensive assessment. More important is that the result could provide thinking of improving the effect. The weaker effect could be remolded through the interior efforts. Based on seizing the factors infecting CSR effect, the company could take actions to increase the CSR effect. The paper builds a model of development path, expecting to bring inspire to CSR management. Finally, the author applies the fuzzy comprehensive assessment of CSR effort, after deep interviews with two telecom firms.6. The conditions and promoting mechanism of the effect of CSRIn order to advocate corporate to implement social responsibility, the paper builds a model of realizing and hoisting the effect. The realizing is a gradual process. Self-identity from the whole social is the first precondition of fulfilling the effect; self-restraint is the base; the ability of bearing is the crucial factor. The bottom line of performing CSR and impact of fulfilling need guarantee of exterior force. To carry out the coordinated development between company, government and social, we should introduce a set of promoting mechanism, following the rule of science, reason, justice and impersonality. The mechanism needs long-term interactive mechanism among corporate, government and social.7. Innovations in this thesisInnovations of the paper are mainly the following 4 points: 1.The paper studies the CSR effect systematically, forming an independent and perfect path and method of researching CSR effect. 2. The long-term sustainable development is a vector concept in philosophy. This study uses the mathematics characteristics of vector—the rule of parallelogram—to describe CSR effect's forming mechanism and to find the process of the form of CSR. 3. Based on the meaning of CSR effect and comprehensive evaluation method, the author establishes the main 3 dimensions of CSR effect, forming the evaluation system of CSR effect. This thesis also uses fuzzy comprehensive assessment method to judge the CSR effect, which could give a light to decision makers. 4. This paper constructs the promoting mechanism of CSR effect, including incentive from government, promotion from society, and innovation from firm, and so on, meanwhile puts forward some long-term interactive system among government, society and corporate.