Corporate Social Responsibility Macroeconomic Motivation And Promotion Strategies

Nowadays, corporate social responsity has been a catchword, the important content and the development direction of Chinese enterprise management. However, recently there is a huge gap in the current situations between China and the developed countries: on the one hand, Chinese companies do not get a full grasp of corporate social responsity and do not the internal incentive and impact of corporate social responsity in China social economy and corporate development itself; on the other hand, China now has not yet developed effecitve the corporate social responsity propelling mechanism around the whole society, leaving the corparate responsity in the spontaneous stage. Based on these reasons, the dissertation does the research on the macroscopic economic incentive and propel ing strategy from the economic point of view, providing theoretical evidence for impoving Chinese companies' grasp on corporate social responsity and making comprehensive propeling mechanism.After the analysis of corporate social responsity home and abroad and the summery of the defination and content of corporate social responsity, the dissertation establishes the macroscopic economic incentive analisis model based on endogenous economics theory and game theory, discusses the macroscopic requirement of sustainable development, and concludes that the region not only stresses the quantitiy of economic development, but also pursues the quality of it. The increase of quatitative economics is limited; and it is sustainable to use clean production instead of resourse/energy insentive and polution insentive production based on scientific technoloogy advancement and intelligence capital development, to lift the revenue and quality in economic activities, and to adopt scientific economic development method. This requirement shifts gradually from the social consensus to the requirement of the stakeholder, and forms the the content of corporate social responsity. Moreover, the dissertation analyzes from the game theory point of view the company taking the social responsity and the company not taking the social responsity, proves that corporate social responsity is the long-term repeated game results of company and other stakeholders, thus finds that the key reason of corporate social responsity is the requirement of the sustainable development and the direct propeling force is the stakeholder.And the dissertation establishes the game theory analysis model of company and the stakeholders, selects several important aspects of social responsibility such as resourse environment, quality problem, and repeated investment to game analyze, discusses the prompting mechanism for companies to take social responsity and proves that companies develop and operate in certain social environment; it is just an ideal status for companies to take the social responsities spontaneously; the construction of corporate social responsity can not be achieved only by corporate efforts, but by stakeholders to make effective strategy. Government is the main body of social public administration, and should maintain the social public interests. government as the supervisor and service institute in the market competition environment should adopt effective macroscopic measurements to make relevent policies and rules and to lead the companies to take social responsities considering the coporate interests. Other stakeholders should consider the relationship with companies and their functions, and make the relevant prompting strategy based on regional sustainable development.At last, the dissertation based on the comhensive evaluation theory regards six main stakeholders as evaluaters such as corporate employees, clients, stock-holders, providers, community and competitors, establishes corporate social responsity evaluation indexing model, fully evaluates the companies, provides the performance information of corporate social responsity for stakeholders to make strategies, the corporate social responsity performance comparison measurement for different companies in different sectors and the theoretical evidences for companies to analyze and correct corporate social responsities from eight espects such as companies complying the law and being honest, improving constantly sustainable profitablities, developing the product quality and service level, saving resources and protecting environment, propeling self-innovation and technological advancement, guarrenteeing the employees' legal interests, and participating social welfare undertakings.