On The Internationlization Of Life Insurance Enterprise In China

Under the condition of economic globalization ,the enterprise internationalization has become the objective need for its survival and development.With the opening of Chinese life insurance industry to foreign ventures in region and business scope limit, the China life insurance market ended its three years transition-period ended after entering WTO, and has first entered the comprehensive internationalization advancement in the Chinese finance industry. But there are many aspects about what's the internationalization and how to realize internationalization of China life insurance enterprise. This article studies the international rules and experiences about the internationalization, combined the researches of market opening of China life insurance, point out the paths and countermeasures of internationalization of Chinese life insurance enterprise .The micro theory for the enterprise internationalization includes three parts : enterprise internationalization theory with external direct investment, enterprise internationalization theory with the multi-national operating behavior in developing countries, enterprise internationalization theory with the internationalization process.Based on the research of the theory for the enterprise internationalization,this paper studies the development of enterprise internationalization theory in china,combining the practice of chinese life insurance ,points out the meanings of Chinese life insurance enterprise internationalization ,the path and the countermeasures of inward internationalization of Chinese life insurance enterprise .This study is made up eight chapters:The first chapter introduction, mainly makes the introduction the research background, significance, mentality, method, structure and innovation. The second chapter is the summarize of the theory for enterprise internationalization . The third chapter is about the frame of theory for Chinese life insurance enterprise internationalization. Pointing out the path of Chinese life insurance enterprise internationalization is :inward internationalization is the foundation and outward internationalization is the final object.The fourth chapter is about the opening of Chinese life insurance market. The fifth chapter is about the internationalization of Chinese life insurance regulation. The sixth chapter is the countermeasure of inward internationalization of Chinese life insurance enterprise .The seventh chapter is the case study about AIA China and Hongkong HSBC , finding the features of international life insurance company .The eighth chapter is conclusion, put forwards some important points about life insurance enterprise internationalization in China.This study is about the internationalization path and countermeasures of Chinese life insurance enterprise,its main innovations are:1) Defining the meaning and path of Chinese life insurance enterprise Internationalization is one of the words of highest using frequency in the past decades,but has no uniform concept. This paper defining the meaning and path of internationalization of Chinese life insurance enterprise.2) Bringing forward the principle of open market inward and outward simultaneously To the developing Chinese life insurance market ,opening market is not just outward,inward is equal and even more impotant.3) Pointing out the countermeasure of inward internationalization of Chinese life insurance enterprise.