Study On Selection Of Mobile Commerce Partners Based On Vague Set Theory

As a new economic and industrial model, Mobile commerce has developed with the leading of mobile operators, and makes all-round impact on social and economic aspects. With the advent of mutual promotion and development of mobile communication technology and mobile business model, there are more and more enterprise members in the mobile commerce value chain, and the relationship and cooperation mode among those enterprises are also being developed and changed. Mobile Industrial chain is under gradual differentiation, the area and scope of mobile services has been also increased gradually, so the traditional mobile operators are not able to do business model all by itself any more. Mobile Business operators must integrate all resources in the upstream and downstream of value chain, and take good cooperation with other enterprise members in the value chain, establish mobile business cooperation alliance, to expand their business and obtain the greater value of value-added chain. Therefore, how to correctly select and evaluate mobile commerce partners, and maintain and develop good partnerships, is faced by mobile operators as a real and pressing issues.In the thesis, the evaluation and selection of mobile commerce cooperation partners are studied under the Internet economy environment, the functions and characteristics of partners of mobile commerce value chain are analyzed, and the process, indicators, and modeling methods of the evaluation and selection of mobile commerce cooperation partners are thoroughly studied. Especially, the applicability of Vague Sets theory in the evaluation and selection of mobile commerce partners is mainly researched. Vague Sets theory, based on Fuzzy Set theory, is one of new tools that process incomplete and uncertain information, which defines true-membership function and false-membership function to expand Fuzzy Sets theory. So, information process ability of Vague Sets is enhanced under uncertain environment, perfectly reflects the decision-maker's expression of information.Relevant basic theory is reviewed at begin of this paper, the current models of mobile business value chain are analyzed and summarized on the basis of existing research results. Then, the mobile business organization model and its characteristics are summed up, further analysis to the characteristics of alien member partners is given. On this basis, the content and object of this study are defined.The evaluation factors of virtual enterprise partners are summed up. By taking the status quo of partners' management for mobile operator and the characteristics of mobile commerce partners into consideration, evaluation index system of mobile commerce partner is designed. On this basis, a three-stage process model for mobile commerce partner's evaluation is established. Aiming at the demand of different stages, different evaluation criteria and methods should be put in practice.Under Mobile business environment, the geographical limitation of the cooperative enterprise in the value chain has been eliminated, and the numbers of the alternative mobile commerce partners has been further expanded. For the resource constraints of partner selection, potential partners passed by qualification of basic requirements, need to be rapidly screened to be effective candidates for further optimizing selection of partners. A Vague-DEA pre-selection model of partners is established, expanding input and output data expression of the standard DEA model.The ultimate optimizing selection stage of partners is the comprehensive process of multi-objective selection, concentrating experts and decision-makers' opinions. A multi-objective fuzzy group decision model based on Vague Sets is proposed, which not only represents the relative emphasis degree of different decision-makers, but also adjusts the effluences on the whole decision making according the consistence of the preferences of decision maker and group.In the categorization of evaluation of mobile commerce cooperation partnerships, the characteristics of partnerships are analyzed, the basic outline of partnership management is developed, and the specific tactics of partnership management are proposed from four aspects, coordination mechanism, restriction mechanism, reliability mechanism, and motivation mechanism.