Design Of Telecom Service Products Based On Customer Marketing Segmentation And Study Of Discount Policies

Under the competitive environment, products turn into the productive and competitive power for enterprises. Telecom tariff and sales targets are the kernel of telecom service products. Telecom tariff is generated by discount policies. Presently, telecom operators apply the nature language to explain the policies. It is easy to give different understanding for different people. Moreover it is impossible to use computers to implement automatic conflict detection among them. There is no an effective segmentation method to find customer target group for these products, neither. At present, there are two key problems how to implement automatic conflict detection of the policies and how to find an effective segmentation method of customer marketing for the telecom service products.1.This dissertation presents a structured, unified, simple and clear mathematical model of the discount policies after analyzing more than thousands of tariff policies by applying the Lagrange interpolation, and also decomposes discount policies into discount objects, operating fields of the objects, discount reference objects, operating fields of the reference objects, discount methods, operating time and invalided time of the policies and so on, which is base of conflict detection of the policies.2. Each discount policy is expressed by the conditional part and conclusive part with traditional knowledge expression method. By applying the representative algorithms of conflict detections such as Rete and improved Rete algorithms, automatic conflict detections of the policies are implemented in this dissertation.3. This dissertation presents the agile, conditional customized model, which is consist of basic factors and operators and threshold , and the clustering algorithms, such as K-Means,SOM(Self-Organizing Maps) and BIRCH(Balanced Iterative Reduced Clustering Hierarchy), providing segmenting methods of customer marketing and creating the condition of the finding of target customer base.4. This dissertation describes expansible hierarchy of the product, expert system and work flow. Expert system has implemented mathematical model of discount policies and conflict detections of tariff policies. Work flow has implemented flowed and automatic management of the whole process. They have enhanced the expansibility, agility and stability in the product cycle life management.5. This dissertation applies the Distance Measurement into the calculating of telecom service products users and the marketing index, which provides an important evidence for scientific decision-making of products to the market.6. This dissertation has completed the integrity process of the theory analysis, algorithms customization, product design and development as well as the use of the telecom service products. The operators of using the product that we developed have been satisfied with scientific and rational set up of products, a decrease in customer complaints, compression of the number of products, improved system efficiency and increasing economic and social benefits.