The Study About Consumerism And Its Influence On Contemporary Chinese Society

Since reform and opening, China has made tremendous achievements in economic construction. On the one hand, along with improving of people's living standards , consumption as the basic economic activities and cultural phenomena is playing an increasingly important role in social life. On the other hand, due to the transition period under the socialist market economic system, there are still many imperfections, the next wave of globalization, the infiltration of Western consumerism, coupled with the aggravating factor of the modern mass media, consumerism has an increasingly in-depth impact on China. It not only affects people's normal consumption, but also affects the social, economic, political, cultural and other aspects of harmonious development. It leads to consumption of the main "false needs" of the breed, so that people are obsessed with material desires of the world and have become mere commodities slaves. Consumerism restricts people's freedom to develop fully ,at the same time, causes tremendous social pressures to the natural environment to our survival, such as excessive use and waste of natural resources, the gross pollution of the ecological environment. Therefore, curbing the spread of consumerism in the Chinese society is imminent.This paper analyzes the meaning of consumption as the starting point, citing the background of consumerism, features, and hazards, combined with consumerism in Chinese society manifestations and hazard characteristics, comprehensively analysized reasons for the spread of consumerism in contemporary Chinese society, use of science concept of development theory guidance, to build a harmonious consumption patterns is to curb the spread of consumerism, the fundamental response. Full-text is divided into four parts:Part I : the basic problems of consumption and consumerism. First, as to the understanding of social phenomena that consumption is a daily face in our daily lives, in the past many scholars have studied only from the economic point of view. To in-depth understanding of the meaning and nature of consumption, I am not only from economics, society will, ecology, psychology and other perspective, but also to stand in Marxist philosophy and point of view, people learn point of view as a starting point, in-depth understanding of the philosophy of consumption, meaning and basic properties. Secondly, we have only to reach a comprehensive interpretation of consumer issues in order to in-depth understanding of the essential characteristics of consumerism and the dangers in order to pinpoint and solve the problem, propose a harmonious consumption theory to replace consumerism. Therefore, the article is mainly derived and presentation of the progressive consumption, consumerism, and harmony between their definitions and characteristics of consumers.Part II: Harm and performance of consumerism in Chinese society. Under the context of globalization, the intrusion of Western values of consumerism, it has gradually occupied the leading position of our way of life. It not only as a mode of consumption of material life to guide people's consumption trends, but has gradually penetrated into the spiritual and cultural life of the territory. It is widely disseminated through the mass media and has gradually made to the ideological and moral, cultural knowledge, and political civilization, such as control over the ideological field, creating a new concept of consumer culture, which ultimately affect the people's freedom and comprehensive developmentPart III:the reasons for the spread of consumerism in contemporary Chinese society. Consumerism rooted in Chinese society not only domestic "good" growth environment, but also some foreign stream sufficient to give the "nutrients". Analysis of the root causes of the breeding of consumerism, we can see from two aspects of the outside and inner sides. In addition, Chinese society in transition, with fruitful economic and behind there are many social problems. On the other hand, the multinational corporations rapidly develop in the context of globalization and economic integration. They not only promoted the inter-regional economic prosperity and cooperation, but also widespread the Western cultural values of the consumption, the concept of "consumer society" ideology.Part IV:adhere to the scientific concept of development, building a harmonious consumption patterns. Against the effects of consumerism on Chinese society in transition, it analyzes the reasons for its existence and the harm. We base ourselves on the concept of scientific development perspective, adhere to people's interests as the fundamental starting point for coordinating people, man and nature, man and society and the contradiction between the interests of building a harmonious consumption patterns, can effectively resist the dangers of consumerism in China. In short, resist the spread of Western consumerism in Chinese society, to build a "harmonious" consumer values, to create a good environment for consumption. It draws from the Western Marxists of the "consumption" the essence of critical theory, and apply with the Marxist theory and concrete practice of China. It is the consumption of the core values of modern society is the an essential requirement to achieve socialist modernization and the basic content of building a harmonious society.