The Conspiracy Between The TV Media And Consumerism: Symbols Value Being In Flood

Along with China's interring the large-scale consumption time, consumerism has exerted increasingly profound impact on people's value concept and life style. Consumerism puts material and consumption in the first place, it's greatly characterized by the unlimited pursuit to symbols value, the consumption that consumerism boosts is not the consumption of use value, but the consumption of social status, prestige and reputation that the symbols point to. In the process of propagation of consumerism, mass media, especially the TV media has played an influential role as a carrier, a constructor even a conspirator. The TV media accelerates the development and maturation of consumerism and facilitates its expanse.In the view of the fact that the way in which TV media promotes consumerism is emphasizing and publicizing symbols value, while the consumerism realizes its seepage in TV media also through pan-symbols value, so the thesis takes "symbols value" as a junction point, to analyze the internal relationship and characteristic conjunctions between the TV media and consumerism, basing on Jean Baudrillard's consumerism theory and Roland Barthes's semi logy theory. The main purpose of this thesis is to discover how TV media became the fertile solid for consumerism through penetrating symbolic propaganda, by decoding its commercials, soap operas and entertainment columns in detail. And combining with the audiences' psychological mechanism that be operated in the process, to discuss the effects of this kind of transmission. What the author wants to demonstrate is a microscopic structural angle of view of the conspiracy between TV textual symbols and consumerism.