Study On The Mode Of The Development Of Super Regional Shopping Mall In China

Shopping mall is the products of retailing business which has developed to the mature stage. With the rapid development of national economy and gradual improvement and enhancement of people's living quality,consumption demand is becoming more and more individuation and diversification.Traditional retailing business is faced with the austerity challenges changing from the basic consumption to the enjoying consumption.Shopping mall is seasoned with this change of our national consumption and becomes another economic growth point of business field,which plays the important role in accelerating economy.Shopping mall originated from America.It has been merely 10 years since shopping mall entered into China.The management level and understanding level rest on the lower level. There are some problems,such as blind development and exceeding development.Moreover, the mature pattern,management technology and succeed experience of foreign countries can't be used in management practices in China.Because of the differences on economy,social and culture between China and other countries,there should be characters in our shopping mall. How to merge the pronoun of high-grade consumption into our business circulation field and pull the economic growth is the task that we must be faced with.Actually,one of the primary problems of our economy is to develop the agriculture, improve the farmers' income and living level,sequentially accelerates the rural economics to reduce the urban-rural gap.It not merely a economy problem but also a problem about global superiority,which relates to the social stability and realizing our target of modernization.So, developing the rural economy and reduce the urban-rural gap is the key to construct the harmonious society,develop the economy and realize the modernization in China.The construction of super-regional shopping mall fills up the blank of urban and rural coordinative development in theory and practices.The development of super regional shopping mall should tight link to the urban and rural coordinative development.It is not merely a retailing modern in circulation field but also the linking point of urban-rural interaction to digest the agriculture and business circulation and reach the target of win-win.Through sorting and analyzing the documents and data home and abroad,combing the theories of consumption behavior,central place on location,similar retailing aggregation on competition,external effect on retailing demand and competitive advantage,starting from the regional economy,the change of consumption demand in the consumption economy transformation period,similar retailing modern aggregation effect and the regression analysis between the commodities sale volume and prices,this paper analyzes the influencing factors of shopping mall and points that the common problems on the developing of shopping mall mainly embodies two aspects,lacking of scientific planning,blind developing and management.These problems are also fit for the super regional.On the urgency and importance of urban-rural coordinative development,the super regional shopping mall should have the functions of extending the consumers' activity space,pulling the rural economy growth, developing rural nature and cultural resource,solving the farmers' employment problem and advancing the rural society development.On the base of these functions,aiming at the common problems and combing the related theories,this paper proposes the countermeasures of our super regional shopping mall and puts forward the conception of constructing super regional shopping mall in Hei Longjiang province.