Reserch On Integrate And Evaluate Of Value Chain Of The Alliances Company

The most marked characters of economic are economic globalization and market integration in 21st century. It is the inevitable trend for enterprise to survive in globalization and develop fast by setting up Alliance Company, especially the International Alliance Company, to pursue the advantage of resource technology and market. Since 1990s, Alliance Company together with Innovative Undertaking, and re-organization and merger have become the most basic development form for modern company, and they are playing a important role in global economic. As the statistic data shows, the average rate of return of those successful allied companies is higher than the other companies; the competitive advantage comes from the effective combination of excellent resource and core value activity and capacity from all allied parties. But the success of Alliance Company is not high; the reason of failure is half direct to the process of integration. Building up the scientific and reasonable Alliance Company Value Chain Integration Mode, avoiding effectively and reducing the risk of the process of integration, have become the key factors for whether the Alliance Company can be truly successful. So it becomes more and more urgent and important to research the alliance company value chain integration mode and its evaluation.At present, the research on Alliance Company Integration is at the starting phase in the worldwide, the same phase to the integration of the Alliance Company Value Chain and its evaluation. The research on Alliance Company mainly focus on the forming motivation of alliance, theory base, partner selection, alliance mode, benefit distribution and so on. As for the research on integration of the company level, the object is mainly the integration of the company at the merger and acquisition; the content and direction of the integration are also priority; but the research system of integration and integration management haven't been formed. The research on company value chain is comparative maturity; but in the lack of the integration mode of Alliance Company, the integration process management and relative quantitative evaluation, the research on the integration of alliance company value chain and its evaluation is more difficult; that is also the pivot and nodus of this essay. This essay starts with the forming mechanism of the integration objective of the alliance company. First, there is a clear definition to the concept s of alliance company and alliance mode and its characteristic. Starting from the analysis of Resource-based Theory, Transaction Cost Theory, Value Chain Theory and Game Theory and so on, systemic research on academic motivation of forming Alliance Company has been described by the essay. Then there are analyses on the relationship of alliance and development of the company and the relationship of competitive advantage and core competitive power, the essay refers that alliance company is the mainly mode of extensional development of modern company, the basic target is making up and advancing the company core competitive power and acquiring sustainable competitive advantage. The essay refers to the connotation of company integration and value chain integration, analyses the forming process of the target of alliance company value chain integration, brings forward that the company competitiveness can be dividend into operation competitiveness, management competitiveness and information competitiveness in the process of value chain integration. Based on the above researches, the essay systematically points out the forming mechanism of the target of alliance company value chain integration.As for the strategy selection of Alliance Company, there is a further research on integration mode of alliance company value chain. First, there are detailed describes on the levels, principle and integration category of alliance company value chain integration; describe the vertical and lateral internal integration mode of operation value chain. Based on Activity-based Costing, there calculates the cost of operation value chain, built up the Value-Cost Comparative Mode of operation value chain; based on these, form the internal integration mode of operation value chain. The essay gives a clear connotation of management value chain of Alliance Company; analyzes the integration direction of management value chain and integration mode of core segment; points out the integration direction of management service outsourcing. The essay also refers to the research of information integration, supporting platform integration, and information value activity integration and so forth; refers to the integration mode of the information value.The systemic evaluation of alliance company value chain integration is the quantitative basis for the research on optimizing the integration mode and controlling integration risk, assuring the realization of integration target. Based on objective mechanism of alliance company value chain integration, the essay designs the evaluation index system of core competitiveness of the alliance company value chain from operation value chain, management value chain and information value chain. Based on AHP (Analytic Hierarchy Process), PCA (Principle Component Analysis), together with Multilevel Fuzzy Comprehensive Evaluation, the essay gives a scientific evaluation on effect strength of key factors of core competitiveness, then points out the evaluation mode of the core competitiveness effect of alliance company value chain. At the same time, based on the character of integration risk, the integration risks are divided to five categories as partner selection risk, credit risk, cultural conflict risk, management in coordination risk, benefit distribution risk and so on; every category has been divided into further species. Enclose of index system of alliance company integration risk, there is deeply research on the evaluation steps of effect strength of risk, then points out the evaluation model of effect estimation of integration risk.Based on the above all studies, this essay refers to the research on the management and control of alliance company integration, and it has significant meanings to realize the integration target and preset mode. It sets up an integration management mode composed of organization structure, management principle and management process by analyzing the target of integration management and control, principle and operation mechanism. Based on the result of core competitiveness evaluation, it optimizes the alliance company value chain integration mode. It points out the systemic Game mode to solving the benefit conflict during the integration process by setting the alliance company as agent and setting the parties related as participants; the mode analyzes the Game process and equilibrium outcome of participants according to different positions as equal and unequal status in theory. The essay designs the controlling system of integration process mainly based on the Pre-warning of Risk and Monitoring Mechanism, by analyzing controlling procedure of integration risk, institutional system of risk prevention and the system of pre-warning of risk. It also sets up risk prevention and controlling measures of integration process. At the end, based on the relative theory and method used in this essay, the author took an empirical research on the practice of TD Alliance Companies. The research shows that the integration mode and integration management system of the alliance company value chain and so on is feasible and effective; the theory, method and quantitative evaluation model the essay described, are scientific, practical; and have reference meaning to other alliance company in integration process.