The System Dynamics Analysis For Chinese Mechanical And Electrical Equipment International Marketing Strategy Based On Independent Brands

International trade of the mechanical and electrical product includes cargo trade,technological trade and service trade,meanwhile,it is the leading industry in the international trade and high-tec product trade,otherwise,it is the important symbol to the country to participate the economic globalization and foreign trade competition.The import and export of the mechanical and electrical product in our country present the good complexion of the sustaining stable increase and is the significant strength to promote the foreign trade and the development of the national economy,meanwhile,it presents the ceaseless expansion scope of the mechanical and electrical product export and the sustaining improved international competition capability of the mechanical and electrical product,besides,it presents the characteristic and advantage to the multifold aspect development in the export market.At the same time,it also has the following questions in our country's mechanical and electrical product export:1.export mode" machining trade+ foreign investment" results in low benefit and most export adopt the mode of OEM and ODM on the bottom of the global industrial chain.2.most mechanical and electrical product export have increment,but no income increase and export is face with the illogical structure,low quality,low price and lower the price.3.export is short of the self brand and the efficient support to the self intellectual property.In the final analysis,the question and challenge of our country's mechanical and electrical product export is short of the self brand and the self intellectual property.We must increase the self innovation and implement the brand strategy and change the trade increase manner.International marketing strategy has the irreplaceable function to the brand foundation and the transmission,the conversion of the trade increase manner, the advance of the international competition capability and the discourse rights of our country's mechanical and electrical equipment export enterprise and the advance of the enterprise's long-term advantage.The text is based on the self brand foundation and the long-term advantage for its aim and adopts the systemic scientific instrument and carry through the systems analysis.Firstly,we utilize the STP analyzing step and adopt the measure with combining the qualitative and ration meanwhile,we will find out the objective market and the market orientation via the questionnaire and the system analysis.Secondly,we adopt the systemic kinetic diagnostic tool to adopt what kind of marketing strategy combination in the objective market and have the long-term market profit and the systemic influence via to find out the marketing strategy to channel,product,service, price,advertisement and so on.We will partly find out the sundry politic influential intension and the relativity among them,meanwhile,we will confirm how to distribute the resource among the sundry strategy in the limited resource situation. Accordingly,we will oonfirm the international marketing combination of our country's mechanical and electrical equipment for the aim to found self brand and the long-term profit.The main conclusion of the text:When the user of the international market generator set purchases the product, quality and ingredient is the most influence to it.Secondly,the reputation of the brand and the supplier,thirdly,the product price,fourthly,the standard of the sales service, fifthly,the distribution and design,delivery in time.Therefore,we should much more regard the brand construction,the quality and capability of the product,but no to use the price war blindly.Multi-index evaluation way and the demonstration in the international objective market of the mechanical and electrical equipment:we adopt the multi-index evaluation way and adopt the inquisitional way of the questionnaire to carry through the demonstration analysis to the mid-east market of the generator set.The conclusion is that the best market is The United Arab Emirates and Turkey in the mid-east market, however,Iraq and Afghanistan is the worst market.The dissertation constitutes the marketing systemic kinetics model of the mechanical and electrical equipment in the international market.The rotation demonstrates the function and flexibility of the sundry marketing strategy via to analyze the interior portrait contrast and the exterior landscape orientation contrast of the five kinds of valuable simulations(the research and development devotion rate, advertisement devotion rate,service devotion rate,channel devotion rate and manufacture devotion rate).From the total trend,the five kind of devotion is the positive directional influence to the profit influence(within the simulation period).However,the five kinds of devotions have the sustaining change to the profit force and approximately divide into the three phases.In the first phase(just in the early period),the force of the five kind of devotion is lesser and it will let the profit value to be negative because the benefit of the five kind of devotion force is less than the cost.Along with the temporal process,the efficiency of the five kinds of devotion shows sustaining and the force becomes stronger.This phase is the second phase in the text.The characteristic of the third phase:the five kind of devotion brings the boundary use is constantly smaller when the five kind of devotion on the certain extent and result in the profit to minish and possibly in negative value.The main innovation of the text:(1)The main innovation is to build the international marketing objective market selection model of our country's mechanical and electrical equipment and will carry through the demonstration analysis to the generator set in mid east market.It includes the international market subsection way,the class and selection of the subsection variable,the quantitative analysis of the subsectional gray association model,the multi index evaluation way and the demonstration of the international objective market of the mechanical and electrical equipment,the international objective marketing orientation analysis of our country's mechanical and electrical equipment.(2) Establish the new method which is called system dynamic analysis feedback model.There are too jobs to do for setting up the complex system of daynamic.The dissertation makes use of theory of revert and integer principle,and combine the feedback basic model anlyasis with flow chart.Firstly,through the system analysis,set up the sub system S1,S2,.....Sn,fixed the sharing available data and independ data.Secondly,Set up the sub system basic feedback model and submit the policy.Thirdly,make the simulation to the model to check the effect of the policy.Forthly,make the calculation and got the whole system flow chart.The dissertation make use for the method because it is good for too types variable model.(3)The main innovation is to build the international marketing systemic dynamics development imitation model of the mechanical and electrical equipment. The rotation demonstrates the function and flexibility of the sundry marketing strategy via to analyze the interior portrait contrast and the exterior landscape orientation contrast of the five kind of valuable simulations(the research and development devotion rate,advertisement devotion rate,service devotion rate, channel devotion rate and manufacture devotion rate).It constitutes to establish the self brand and gets the long-term benefit for the marketing strategy combination of the aim to provide the scientifical evidence.