Research On Risk Identification, Assessment And Prevention Of Dynamic Alliance

With the rapid development of information network technology and the ever-changing market environment, responding quickly to market opportunities has become the focus of the competition of enterprises; at the same time, more and more enterprises realize that it has become difficult to grasp market opportunity successfully only by itself since the competition grew, and it is necessary for an enterprise to make up for its lack of resources by integrating external resources. DA (Dynamic Alliance) has become the ideal form of organization.The form of DA has many advantages, but its characteristics of organization temporariness, multi-stakeholders, as well as geographic dispersion of membership also make it have more risks than a single enterprise. In the practice, the ratio that this organization form is successful used is not high. The risk problem of DA, as well as its negative impact can not be ignored. Unfortunately, the risk problem of DA has not arouse sufficient attention of peoples: the thought of quickly expanding market share makes some enterprises ignore the existence of risks of DA, and the actual result is that the members bear many unnecessary losses in the process of cooperation. In theoretical circles, the researches on DA mainly focus on its construction, operational mechanism, and supportive techniques. Although there are literatures which explore the issue of DA, most of them are prevention methods and countermeasures on a single risk or some risks, system of theory and method of risk management of DA has not formed yet.In view of this, integrating the risk management theory with DA management theory, this dissertation took "research on risk identification, assessment and prevention of DA" as research subjects on the basis of the existing research. The main research contents and results are as follows:(1) Construction of risk management process framework and dynamic management mode. Based on the general theory of risk management, the process of risk management of DA was divided into three parts in this dissertation, which were: risk identification, risk assessment and risk prevention. The dynamic management mode of risk was also designed aiming at this framework.(2) Construction of index system of risk assessment of DA facing the entire life cycle on the basis of risk identification and empirical Analysis. Based on the existing literature and research achievements, as well as enterprise interviews, the common factors of risk of DA is identified and assumed. Through samples surveys and statistical analysis, the internal consistency of these common factors was confirmed, and the risk system structure of DA was defined. On the basis, the index system of risk assessment was formed initially. Based on rough set (RS) theory, the index system was optimized, and ultimately the index system of risk assessment was formed, which included seven risk factors and twenty-seven specific sub-indicators.(3) Construction of fuzzy comprehensive evaluation model on risk of DA, and the weight was determined based on RS theory and AHR The model was used to assessment the overall risk level and identifies key risk factors. By this model, we can determine the objective weight on the basis of RS theory, and subjective one on the basis of AHP, and assess the combined weights by combining the two results.(4) Design on organization system and organization pattern of risk management of DA. Based on the general model of organization structure and the idea of Enterprise Risk Management (ERM), the organization system of risk management of DA was built, and the organization modes were designed.