Research On The Evolution Mechanism About Competitive Strategic Alliance System Of Enterprise

With the rapid development of economic globalization and network economy, the technology and information proliferate faster and faster. Meanwhile,the individualization and diversification of the customer demands make the life cycle of industry and commodity shorter, and the global market competition more fierce. The management environment of the companies change fundamentally, more and more enterprises have made creative adjustments to their competitive strategies from competition to coopetition by forming competitive strategic alliances. As a new organization institutional arrangement characterized with "competition and cooperation" and a competitive strategy, competitive strategic alliances have been concerned by the academic and the business in theory and practice. The complexity of its evolution mechanism needs sophisticated theoretical system to adapt.Based on these, the dynamic adaptability evolution theory of competitive strategic alliances system based on stimulus-response was proposed in this dissertation. On the foundation of integrating the existing research, this theory analyzes the basic properties and the basic problems of the evolution of competitive strategic alliances systems. The competitive alliances system is a complex adaptive system with complex organization behavior, multi-component interactions and multi-level structure. From the point of system evolution, competitive alliances system is a dynamic open system with resources, knowledge and capacity as carrier during the interaction with environment. The complement, coordination and integration among resources, knowledge and capability have positive effects to system evolution; the stimulus-response is the essence of evolution of competitive alliances system.In order to understand the evolution mechanism of the competitive alliances systems, the dynamic foundation of evolution of competitive strategy alliances system was discussed in this thesis. The evolution of alliance system is driven by internal dynamics, external dynamics and systematic behavior dynamics. The internal dynamics determine the differences of systematic behavior factors; the external dynamics lead the path of evolution of alliance system, while the systematic organization behavior factors constraint the process and status of alliance system evolution. In this perspective, adaptive learning is the basic behavior factor of alliance system evolution. Resource sharing, knowledge sharing, capability promotion and their coupling effects are the influence mechanism to construct the dynamics of the alliance system evolution.The analysis on the evolution mechanism of competitive strategic alliance system in this thesis is the complement and deepening of the evolution dynamics of competitive strategic alliance system. Some important conclusions were obtained as following: The coupling relationship among resource sharing, knowledge sharing and capability promotion determine the direction and level of alliance system evolution. Thus push the self-organization behaviors of alliance system evolution. Adaptive learning mechanism constrains and influences the alliance system evolution by knowledge transformation. The adaptive learning of knowledge among individual, group and organization is the foundation of knowledge transformation during the process of realizing alliance system evolution. The self-organization mechanism makes resource as a carrier, on the base of resource integration principle of value-added; dynamically drive the alliance system to the direction of stability.Based on the analysis of path dependence and life cycle, the evolution path and process of alliance system were discussed deeply. Along with the whole development phrase of competitive strategy alliance, the evolution of alliance system has the characteristics of life cycle, and experiences four stages which are formation, growth, maturation and disintegration (jump). At the same time, Because of the path dependence of evolution process, the evolution path of alliance system is the process which every levels of the system emerging. To realize the evolution of the system, the evolution path must be maintained and upgraded constantly. In order to reflect the characteristics of evolution path of alliance system clearly and systematically, diagram, bifurcation theory and catastrophe theory were used as tools to dynamically describe the system structure and evolution path of competitive strategy alliance, the corresponding models were built.At last, based on the study of Sony Ericsson mobile communication company, the empirical analysis of theoretical studies was performed deeply. Some inspirations were obtained through the panoramic analysis of development process of Sony Ericsson mobile communication company. Meanwhile, the evolution theory of competitive strategy alliance system which is based on stimulus-response (dynamic adaptability) was tested.