Research On The Pork Quality And Safety Management From The Perspective Of Agri-Chain

Food safety is among the basic needs of consumers. Being the chief meat product above all in daily consumption, the quality and safety of pork is attached enough attention and query as well. In recent years, pork quality problems break out in a high frequency in the presence of "Streptococcus suis", "Residues of Veterinary Drugs", "Clenbuterol", and "Water-injected pork", which brings great threat and harms to the consumers'health. Consumers, accordingly, raise extensive doubts on the quality and safety of pork and expect the quality & safety management of pork products to be further enhanced and the supply to be secured.It is well proved theoretically and practically that chain management is effective in securing the safe supply of agricultural products. Food safety management is a systematic project, whose safety objectives in the final step can only be achieved through a comprehensive implementation of a so-called "from Field to Table" quality control in whole process. As a new mode and means of management, Agri-chain Management is able to set up a unified system in quality & safety management and actualize the quality & safety management from Field to Table via constraining and ensuring the manufacture and management behaviors of the principal parts in every chain section, and evaluating and preventing the risks of quality and safety reasonably. Correspondingly, it can be said that the chain management is an effective way in the realization of food safety.Pork chain, as an organic whole, is constituted by the supply of means of production, breeding, slaughtering, processing, storage, distribution and consumption. Chain management can effectively link and monitor every stages of the pork production, performing the functions of tracking and tracing for pork quality and safety. Aiming the "from Field to Table" total quality control, the new mode controls and supervises strictly from the origination, say, the production of feedstuff and veterinary drug, to the following stages in the industry chain. This paper, on the basis of quality and safety, systematically studies the pork chain management of China, and explores the ways to improve the quality and safety of pork products and secure the effective supply by strengthening the chain management. All these are of great significance in theory and practice.From the quality & safety viewpoint, to implement the quality & safety management in industry chain is to control the whole process, including the origination, formation and achievement of the quality and safety. Accordingly, quality of the products can be under control and guaranteed. The quality & safety management of industry chain is hereby established in an overall perspective of industry chain, and is organized through the quality & safety management system, whose focus is the behaviors of the principal parts in every chain section. On the other hand, the changes in consumers'demand are the indicators to the development in the Agri-Chain Management (Verbeke & Viance,1999). Moreover, chain quality & safety management also attaches increasing importance to the study of consumers' demand.Consequently, this paper makes a systematic study on the pork chain management in current China, aiming at securing the safe pork's supply and consumption, and basing on the viewpoint of quality and safety. The major research work and contributions in this paper are summarized as below:Firstly, based on the existing research of chain management and food safety management, this paper attempts to analyze the basic overview of pork industry in China from chain management perspective, and to provide a theoretical framework and realistic background for the further research.Secondly, on the basis of discussing the essential connotation and goal of quality & safety management in industry chain, a systematic discussion is given on the present situation and existing problems of the quality & safety management system in pork chain from the aspect of government supervision system, laws and quality standards.A further research stands on the analysis of the behavior in several key stages in industry chain——those are safety producing behavior during breeding, slaughtering and processing stages, and safety consuming behavior during consuming stage. The mentioned analysis above all in all explores the key factors that affect the quality & safety management in industry chain.At the analysis of breeding stage, this paper provides evidence from animal epidemic prevention to demonstrate the key factors that affect safety breeding of live pigs from the angle of farmers'safety producing behavior. An empirical study based on the Logistic model is also given in this part, the purpose of which is to quantify the epidemic prevention behavior, willingness to epidemic prevention and the influencing factors of raising live pigs. Moreover, some implications in this part are also pointed out for the policy makers.At slaughtering and processing stage, based on the discussions about the core functions and guarantee mechanism of slaughtering and processing enterprises to implement the quality & safety management in pork chain, this paper makes case study on the HACCP quality & safety management of these enterprises in the framework of construction of organization system, plans of product quality and safety, process analysis in technology of pig slaughtering and inspection and quarantine, determining HACCP, planning for HACCP, etc.In the sales intermediate links, first of all this article analyses the current situation of the industrial chain circulation and sales system of pork, together with their basic characteristics, and the main existent problems in the quality & security management; afterwards, it deliberates and does case studies on the quality & security management of the pork circulation as well as the its sales links in the respects of cold chain and info-tracing management separately.At the consuming stage, CVM is adopted to set up a Logistic model which is used to make an empirical study on the consuming behavior, willingness to pay and the influencing factors of safety pork. Discussions in this part are based on the analysis of the consumers' cognition level of safety pork and present consumption situation. Consumers' willingness is the indicator to the development of industry chain, the research of which makes it possible to show the demand status of the safety pork. It plays a theoretical and guiding role in promoting the effective supply of safe pork, and in improving the quality & safety management of pork.The end-of-thesis discussions are some conclusions together with policy suggestions to improve the quality & safety management of pork chain, and secure the safe pork's supply.