Research On Logistic Alliance Cooperative Mechanism

Logistics alliance is an important organizational form for business partners to jointly develop strategic positioning and improve operational efficiency through collaborative management of logistics. Thus, collaboration becomes a new rule in the logistics alliance management. Whether the overall value of logistics alliance can exceed the total value brought by independent business partners lies in whether the logistics alliance can produce the synergetic effect. This paper explores the value-added mechanism and organized evolution strategy of logistics alliance from the aspect of collaboration by focusing on the "leader-member" logistics alliance.In this paper, adopting synergy theory, strategic alliances theory, logistics management theory, organizational behavior theory and other related theories to rigorous logical reasoning and empirical testing method at the following study:What is the research value of Logistics Alliance synergies? What is the theoretical basis for Guiding this study? what is formation mechanism of logistics alliance synergy? Logistics Alliance achieve synergies followed what mechanism? What kind of rules enacted to overcome logistics bottlenecks in order to ensure orderly league system toward the direction of advanced self-improvement? Cooperative Alliance for the logistics of how to evaluate performance? One of the primary tasks of this research is to construct the formation mechanism, implementation mechanism and regulation mechanism of logistics alliance. The analysis paradigm adopts the holistic analysis model of collaboration theory by incorporating the merits of the reductionism analysis model of traditional management theory. On the basis of the analysis of the micro-structure and partial mechanism, it investigates the relevance between individuals as well as between individual and its entity, and studies collaboration within the analysis framework integrating formation mechanism, implementation mechanism and restriction mechanism in order to achieve the coordination and harmonization between micro and macro as well as part and entity. In this paper, the importment conclusion is as follows:(1) Logistics Alliance has been cost-effective type of traditional logistics functions of co-operation to the value of integrated production-based organizations to respond to changes in the way. Traditional logistics outsourcing are the industrialized mass production of the product of time, enterprises improve production efficiency and cost perspective to shift from internal to external enterprises. However, the concept of cost-effectiveness can not adapt to meet customer demand for real-time logistics as the core of agile competition in the market required, and it is difficult to form close strategic partnership without leader-led transaction logistics cooperation, through the collaborative partners to ensure that the logistics operation for changes in shape fast, agile, flexible, innovative responsive logistics to be able to satisfy the customer's personality of the dynamic demand.(2) Study of formation mechanism can identify the scope the logistics alliance collaboration and direct the strategic consensus among partners. Partners to form logistics alliance generally have three aspects of the value of the pursuit of:economies of scale and scope of benefits; access to new markets or create new business opportunities; study internalization ability to enhance differentiation. Logistics Alliance value creation process and the form show the evolution of the characteristics of the parent company as partners strategic intent, competitive environment and customer needs change. The empirical analysis examines the formation mechanism of logistics alliance reflecting the pursuit of value in these three aspects.(3) Implementation mechanism provides the operational process and methods for the logistics alliance collaboration as well as the theoretical guidance of collaborative management for alliance. Logistics Alliance Cooperative implementation mechanisms include the five major components:needs assessment, partner selection, governance structure, control and evaluation, and timely adjust. Required from the system and the flow point of view of each job carefully and conscientiously implemented, in order to achieve the coordination and unity of partial efficiently and overall optimization and ensure coordination of logistics operations and the overall league goals. The empirical analysis indicates that the collaborative implementation mechanism revealed by this model is highly regarded in the practice of logistics alliances.(4) Restriction mechanism is embodied in the formation mechanism and implementation mechanism throughout the whole process of logistics alliance collaboration. Seemingly well-designed Logistics Alliance can not achieve"2+2> 4" synergy due to:first, synergy partners at the strategic, cultural, and understanding aspects of information and time difference has seriously hindered the communication between the trust and tolerance, so that it is difficult co-operation between partners, coordination and synchronization;Second, logistics alliance's vertical, horizontal, organizational and geographic boundaries is unable to promote the logistics, information flow, capital flow and knowledge flow to flow cross borders, in this way, it can not effectively coordinate the cooperative partners and will lead the logistics activities into a disorder state. The empirical analysis tests the hypothesis that during the process of collaboration the enterprises focus on the solution of problems regarding the collaborative restriction mechanism.(5) The logistics of the evaluation of the performance league will modify and adjust cooperative behavior. The method to select partners combing DEA and fuzzy evaluation method helps the leader enterprises choose, eliminate and optimize partners; Based on the principle of building a Balanced Scorecard, including the results of the process and support elements of the indicator system be able to more fully reflect the performance of logistics Alliance; Benchmarking law partners to promote industry logistics best practice in line; combination of benchmarking and the balanced scorecard method to build the evaluation index system, not only be able to objectively reflect the operation of logistics league status, but also be able to foster the development of logistics constantly adjust to the league's best run industry conditions; evaluation subsystem performance, you can guarantee the overall functioning at the optimal conditions so that the subsystems exert greater operational efficiency, with Fuzzy Comprehensive Evaluation Method on the overall performance evaluation can reflect the overall strategy for the logistics league goals.