Based On The Perspective Of Public Cultural Space, Shanghai Museum Tourism

Museum tourism is an important part of urban tourism, from a global perspective, European and American countries have already formed a number of world-famous museum tourism brands. However, museum tourism in China is at an important tran-sition, the current notable problems are how to activate the value and form the core attraction of tourism products, in order to act the important role of museums in the tourism industries.The development scale and the construction level of Shanghai's museum is in the leading position nationwide, so far, Shanghai's museum has formed rich museum re-sources types, including comprehensive museum, history museum, art museum, sci-ence museum, character museum, industry museum, and university museume. Shanghai's museum tourism development also has a demonstration effect across the country. This paper will take public cultural space as a research perspective, combin-ing with the status and problems of Shanghai's museum tourism development, discuss and study tourism product development, tourism culture industry development and tourism public management mechanism of Shanghai's museum.The chapter I examines the research results and typical cases of museum tourism at home and abroad. According to related literatures, this paper first discusses the re-search profile of overseas museum tourism, and summarizes academic results from the aspects of museum tourism function, tourism product development and tourism industry development. Secondly, this paper have a study on domestic museum tourism research from three stages which are initiation, in-depth and segments. In addition, this article analyzes the typical cases of museum tourism development at home and abroad, then concludes the experiences and problems during the development, which is a realistic basis of this study.The chapter II mainly discusses tourist property of museum public cultural space. First, based on the research of concept, type and characteristics of public cul-tural space, this paper further explains the content and features of museum public cultural space. Second, this paper analyzes the tourist properties of museum public cultural space mainly from two aspects, on the one hand, as a public cultural space, museum tourism product has the characteristics of public goods; on the other hand, museum public cultural space formed a tourism function with cultural display, re- flected the enormous value of tourism development.The chapterâ…¢comprehensively analyzed the present situation and problems of museum tourism development in Shanghai. This paper takes Shanghai's museums as examples, the analysis are including four aspects:First, the overall situation of tour-ism development and the status of tourism product development; Second, the notable problems during the development; Third, tourism market research and analysis; Fourth, important strategic opportunities.The chapter IV studies the development mode of museum tourism products in Shanghai. Based on the perspective of public cultural space, this paper discusses the development model of tourism products from four aspects, which are product struc-ture, core functions, spatial distribution and development strategies. This paper firstly analyzes the path of tourism products of museum public cultural space, including the evolution of museum tourism culture space and the formation of tourism products structure. In addition, on the basis of study on the development and optimization of museum tourism product functions, this article puts forward the different types of museum tourism products development in Shanghai.The chapter V explores the museum tourism development model in Shanghai. First, analyses the nature of cultural industries of museum public cultural space, points out the reality and necessity of industrial development, forms the thought and direction of museum tourism culture development. Second, this paper focus on build-ing the development framework of museum tourism cultural industry in Shanghai, including the core of industrial development, extent markets, external mechanism, and industrial correlations, etc. Also, it puts forward some strategic suggestions for mu-seum tourism cultural industry development in Shanghai.The Chapterâ…¦researches the framework of museum tourism public manage-ment mechanism. Basing on tourism properties of museum public cultural space, this article analyses formation reasons and main features of museum tourism public man-agement mechanism, build a basic management framework including the involvement of government, enterprises, the public, museums and other organizations. In addition, this article proposes museum tourism development strategies separately from the mu-seum's self management, government regulation, corporate joint ventures, and public participation.In conclusion, this paper takes urban tourism as research background, compre- hensive survey the reality of museum tourism development in Shanghai, and takes the tourist properties of museum public cultural space as research-bases, discusses the development model and development strategies of museum tourism of Shanghai. Also, this paper takes public cultural space as a research perspective, characteristics of the public property as main clues,formed comprehensive study of Shanghai's museum tourism development, respectively from product development, industrial development and tourism public management, and explores the importance of museum tourism de-velopment.