Based On The Perspective Of Experience Site Class Museum Tourism Innovation Development And Ascend

Museum is an attractive tourism attraction and a kind of tourism resources,Museum is no longer merely "The Catcher of Culture", the marriage of museum andtourism opens the museum’s door, it enriches tourism resources. Relying on thefeatures and functions to develop museum tourism actively enhances and promotesthe development of tourism. Most of the museum tourism organized by travel agencyare still stuck in the primary sightseeing phase, short of interactive and experienceactivities, therefore, simple museum route is less attractive, it is difficult to activatethe participation of ordinary tourists.Enter the stage of post-modern tourism, tourists pay more attention to personalexperience, they hope to reach a thorough physical and mental relaxation via travel,and lay great emphasis on the inner satisfaction in the tourism process. In this study,under the experience perspective, the author choose ruins museums to be a specifictype. This research concludes foreign and domestic museum tourism theory, studiescreative development and promotion of Ruins Museum based on the experienceperspective in the context of post-modern tourism. First defines the concept of ruinsmuseum, indicates that the way of creative development and promotion is theme parkstyle development. Chosen Xi’an Banpo Museum as a case study by SWOT analysis,author went to Banpo Museum to do questionnaire, used Excel software for datastatistical analysis and built a visitors’ experience model of Ruins Museum. At last,gave some suggestions on constructing leisure and recreational place, projectingdepth experience activities and building relationships with others. The author hopethese recommendations would be helpful for the further development of BanpoMuseum.