Research On The Relationship Between Museum Experience Perception And Tourist Revisit Intention

Recently,with the gradual rise of urban tourism,the museum's tourism function has become increasingly prominent,and gradually become an important carrier to show the city's unique historical and cultural,enhance the attractiveness of urban cultural tourism.Museum tourism has become a new form of tourism,tourism activities,tourism activities from the general rise to high cultural content of recreational activities.This paper takes the Mapaman Ruins Museum as the research object,in order to experience economy perspective,the integrated use of literature research method,interviews,mathematical statistics analysis method,the museum tourism were empirical research.In the perceptual dimensions of the museum tourism tourists experience were screened for construction of the museum tourism experience of tourists' perceptions and willingness to revisit the relationship evaluation model and the model form a questionnaire,further measured museum tourism experience perception,on the appraisal dimensions makes a statistical analysis,to verify the reliability of the model is scientific and data,reveals the advantages and disadvantages of the Mapaman Ruins Museum in the museum tourism development,and puts forward some corresponding countermeasures and suggestions for the development of tourism.Thisstudy showed that the education experience,entertainment experience,experience,service experience,aesthetic experience and so on five aspects and Museum Tourist revisit intention are closely related.So this paper has a certain practical significance to the research on the factors of the museum's tourist satisfaction,as well as the research of the museum's tourist satisfaction evaluation.The structure of this paper can be divided into six chapters four parts,the specific contents are as follows: first part is formed by the introduction and the literature summary part,that is Chapter 1 and Chapter 2,Chapter 1,the purpose and significance of the study,and in this paper,the method,technical route and the overall framework are described.Chapter 2 is the theoretical basis of this thesis,of museum tourism experience,tourism,tourist revisit intention of related concepts were defined,the related literatures at home and abroad were reviewed and analyzed.The second part is the design part of this paper,which is the third chapter of this paper.On the basis of literature review,put forward museum experience the tourists' perceptions and willingness to revisit relationship evaluation model and the evaluation index system,and the research hypothesis.The third part is the empirical research part,namely the fourth chapter and the fifth chapter.In the premise of identified the theoretical foundation of the thesis,the research framework and data statistics analysis method,museum tourism experience sensingsystem is used in empirical research,firstly by the pre survey questionnaire of the previously proposed museum visitor experience perception system is modified,after the formal questionnaire was formed to extend,through descriptive statistics analysis,factor analysis,correlation analysis,regression analysis and analysis verify the scientificity and feasibility of the model,draw the corresponding conclusions,and puts forward some corresponding countermeasures and suggestions for the Mapaman Ruins Museum Tourism development.The4 th part includes chapter 6,which is the conclusion and prospect of this paper,the author draws a research conclusion in this part,not only refers to innovations of this research,but also put forward the research shortages,and the suggestions for future research.