Service Credit ¡¤ Innovation - Patriotic Bankers Chen Guangfu,

This paper is guided by Marxist theory.It is based on philosophical thought,analysis of historical and previous research results,which combines theoretical and empirical analysis,synthesize history,economics,statistics and other multi-disciplinary methods and knowleges.The writer attempts to carry out the main activities of Chen Guangfu's life in systematic and depth study, tries to explore the largest private in the period of the Republic of China,Shanghai Commerical and Savings Bank's development trajectory and summes up his successes,which provide references to today's private enterprises and the development of tourism.In regard to Chen Guangfu's devotions,when he negotiated with the United States for loans during the Anti-Japanese War,which was conducted an objective and fair evaluation.Chen Guangfu was a contemporary well-known banker,diplomat and social activist in our country.The main achievements of his life,he founded the Republican's largest commercial bank(Shanghai Commercial and Savings Bank),the first travel agency of China(China Travel Service).As well as he represented the Nanjing National Government at the negotiations with the United States in the Anti-Japanese War.When Shanghai Commercial and Savings Bank was established, Chen Guangfu used the unique modes of management to serve the community, honesty first and constant innovation. He created the small saving deposits,carried out the credit loans through merchandises,took actively part in industrial and agricultural loans and other businesses.He promoted the unknown "a very small sized-bank" to grow continuously in an extremely complex situations to become the largest private bank in the period of the Republic of China.Not only in the domestic banking sectors,it occupied a very important position,but also it occupied repution in the international financial community.Therefore,Chen Guangfu was well known as the most eminent banker.China Travel Service was a merchanism which was attached to Shanghai Commercial and Savings Bank. It was also an important innovation of Chen Guangfu's life.The creation of China Travel Service marked the beginning of modern tourism in our country. China Travel Service based on the spirit of serving the community,designed to specifically facilitate travelers.Did it not only restore a portion of the state economic rights,but also to further promote Shanghai Commercial and Savings Bank's businesses.The creation of China Travel Service was unique in the history of financial development,and had a profound impact in modern economic and cultural history in our country.Chen Guangfu thus became the man who was one of the most prominent representatives in the national industrial and commercial circles.During the Anti-Japanese War,Chen Guangfu had been to America for Chinese benefits,as a special envoy,who negotiated with America to loan.In the complex international relations,he lived with humiliation,with his good personal credit and personal charm,strived for the international assistances.He opened the door that the United States aided China.He completed the missions which others could not be competent,and could not replace his job on negotiation.He made an indelible contribution in striving for international assistances and victory of the Anti-Japanese War. Chen Guangfu was a businessman in his capacity as a special envoy to the United States.Though he was not a career diplomat,he completed a number of professional diplomats who failed to complete the missions.He depended on his good personal credit,which was recognized by the international as a sign of our country. In the process of the negotiation, he demonstrated the political and diplomatic skills, as well as he gained the great achievements enough to make him become a diplomat among of the professional diplomats.He was a diplomat who did not fail in his mission.In the course of the critical moment that the new society replaced the old.Chen Guangfu failed to conform to the trend of historical development and the times call. Dued to the limitations of the class, he had a misgiving about the Communist Party. Furthermore, he could not give up breaking away from the KMT's complex. Finally he decided to choose the Kuomintang.He made a mistake to "bet" on politics, with the result that he was forgotten by the history.Chen Guangfu who was the most successful banker in the old society.We can learn a lot of experiences from his successes.He raised the concept of "serve society", stressed the business policy of "stability, integrity and innovation", and carried out the strict and efficient management methods. The experiences can provide references for enterprises'management and development, especially for private enterprises, under the reform and opening. It can also sum up the lessons which provide for the enterprises how to survive and develop in the current financial crisis.Service, credit and innovation is not only to run a business success, but also in all careers.