Research On Improvement Strategy Of Service Quality Of Branch A Of Postal Savings Bank Of China

China's traditional commercial banks are mainly relying on business outlets to implement daily financial services through a large number of manual and partial self-service equipment and equipment combinations.Their main business involves the bank's liability transfer business,asset transfer business,and other intermediate businesses.At present,the main types of traditional commercial banks in China include: 6 large-scale comprehensive state-owned commercial banks;12 national large-scale joint-stock commercial banks;134 large-scale urban commercial banks;more than 300 large and medium-sized rural commercial banks and more than 1,000 medium-sized commercial banks National Village Bank.Under such fierce banking competition and market environment,with the continuous development of the financial industry,the differences between traditional commercial banks' financial products and the contradiction of homogeneity have become increasingly serious,and the service and marketing concepts of commercial banks have gradually changed from " "Product-centric" has gradually evolved into "customer-centric",which requires financial products,service quality,and marketing methods.Service quality is a critical service content,and improving its service quality can become Effective means to further enhance the core competitiveness of traditional commercial banks.This article analyzes the current service quality problems of the bank through the internal service evaluation and customer questionnaire survey of China Post Savings Bank's A market branch behavior,that is,from service management,branch service environment,service equipment,Convenient facilities,staffing of sub-branches,staff service awareness,service efficiency,and service capabilities have further analyzed the existing service quality issues.Then five countermeasures were proposed,including improving employees' service awareness and service skills,perfecting service evaluation mechanism,building network service platform,customizing personalized service products,and improving outlet service channels.Through analysis,I realized the importance of high service quality to the development of outlets,focused on improving the social image of outlets,promoting more innovative service work,promoting more connotative service work,improving the service efficiency of outlets,and paying attention to the management of on-site service quality,Promote the continuous refinement,standardization and standardization of services,and promote various services to customers,improve brand awareness,serve outlets,and dare to take responsibility.