Study On The Culture Contents Of The Pansori "Virtuous Chunhyang Chastity Song"

The one famous literature could dominate the world.’Culture contents’has become a core element of national competitiveness in culture industrial era of the21st century. Classical literature holds the nation’s history and tradition, culture, art and emotion. It is based on the nation’s archetype and it could be a global universality and particularity simultaneously. The story in the classical literature includs culture archetype, but it consists of narrative structure as a writer centric description. Hence, when culture archetype materials extracted from the traditional cultural art of literature could be materized the digital content, it could be used in a variety of culturla content and cultural indestries. In addition, the cultural archetype and narrative structure existed in the literature could beome cultural content as recreated storytelling if it could be harmonized between the characteristics of the media and communication with the audience. Recently, the story of the performers and the public could be included in the same media. It is an interactive storytelling method in the field.When one well-developed storytelling dissolved the cultural archetype and story could have the successful competition in the world as cultural content, it sould be required marketing strategy as OSMU. To make a successful culture contents, OSMU marketing should be recreateon of various meida contents. It could become cultural commodification having characteristic of the culture industry. One storytelling as OSMU could be shifted other meida and then be obtained new representation way during transformation.Therefore, the archetype of literature is very valuable in recent. Which cultural archetype is effective? It is effective to find out the cultural archetype of nation in popular literateure read by people and adaptated by writers for a long time. National emotion is related to universality and identity of collective unconsciousness. Peoples could have emotinal empathy with from the source of life, and also they have regional, national characteristics. It could become cultural archetype. The Pansori "virtuous Chunhyang chastity song" based on mythology archetype and origin narratives was public over the age having various forms (eg. pansori to novel in print),"virtuous Chunhyang chastity song" inserted by the mythological archetype and national folk tales could be in line with the national sentiment of "Sad" and "Happy" as collecdtive unconsciousness. Therefore, it could be sufficient the value of archetype. The purpose of this paper is to represent and develop the archetype of her love story of the Pansori.Hence, for having the appropriate reason as culture archetype of the Pansori "virtuous Chunhyang chastity song", it is carried out (1) comparing with the backgound and narrative frame of Korean traditional Tangun myth’s story, and (2) analyzing the cultural archetype’s factors in accordance with ethnic cultures and natinal emotion. So, the text of the Pansori "virtuous Chunhyang chastity song" has four different parts-①Eternality,②The age,③Ethnicity,④Diversity. So four different parts of the Pansori "virtuous Chunhyang chastity song" could be identifed the vaule of cultural archetype.Next,(1) firstly, it is defined the key conception of the culture industry such as one souce multi use (OMSU), cultural archetype, cultural content, storytelling, and digital content, and (2) it is investigated the develped status of cultural archetype and cultrue contents reported by criticism arthetypal of classical literature.Hence, it is identified the diversity of characters and the various benefits of art in accordance with the cultural archetype content of the Pansori "virtuous Chunhyang chastity song". And also it is analyzed the process of cultural contents and is focus on studying the wide range of recreated transformed storytelling based on these characteristics."Chunhyang-jeon" classical literature is unknown author and unknown written date and furthermore has at least more than120books with every different title. So, it is better than to regard as the group of "Chunhyang story" not single book. Among the edition of the group of "Chunhyang-jeon", there are five different books, appoximately20copy books, about50type printing books, six or seven translated books. Until now, only "virtuous Chunhyang chastity song" has full version so it could be representative among the group of "Chunhyang story". It could help to improve the value of a lot of classic literature on comparsion of storytelling and semiotics textural narrative frame on processing culture contents of the Pansori "virtuous Chunhyang chastity song". Also it would be very helpful to understand the adaptation and modification of the cultural content to accommodate the culture industry.This study is carryied out analyzing the aesthetic archetype represented by classici literature throught converting culture contents of the Pansori "virtuous Chunhyang chastity song", and comparing the various cases of lots of culture contents. Hence, it is expected that the value of cultural archetype in literature is improving, the culture archetype inherent in classical literature is developing, and many culture contents are creating. Finally, It is expected that the importance of the humanities will be aware and and the research of cultural values in the humanities will be activie.