Social Communication:the World Changes And Order Reconstruction Of The Farms’

How to reconstruct a new order of exchanges, awareness of the problem of this study. To answer this question,the paper take Huaiyang County, Henan Province,and its’daily behavior of farmers and exchanges for the study and analysis of the starting point. Use of social the smallholder theory, to find the inherent logic of the government reconfigure contacting order.This paper from the contact space, the contact object, communication media and communication in four aspects of farmers association socialization process has carried on the empirical analysis. As the starting point of the study, the first chapter of a detailed analysis of the case of village space expanding process. The traditional period village all activities in the village within the domain of complete, floor is the production of communication space, village supermarket is the daily life of villagers and entertainment space, the village compound is the political activities of the basic establishments. With the development of economy, the villagers began to prefectural region space transfer, fair, fair space demonstrates the village domain communication space expanding. Now, the development of the market, currency pressure drive below, village communication space began to be transferred to the city, most of the young labor work has become the choice of young people, the marriage began to break through the province of the range, but the villagers in the new space begin to experience a variety of identity restriction and adaptability. The second chapter discusses the communication object from the ties of blood, geographical ties to industry predestined tie change process. In the traditional period, the villagers daily production and life partner is mostly to family members and the village domain between genetic and geographical, impact of marketization, the villagers engaged in sideline production and commercial groups growing, industry predestined tie brings communication object diluted the original kinship ties, communication tools to promote the traditional period of family in order to deconstruction of authority. The communication process is always to some communication media as the carrier, the third chapter of the forest floor, village using the communication medium was a historical survey. From the liberation, to the people’s commune to the reform and opening up until the present, Lin village village exchanges mode, ideology and the propensity to consume by all media guide association. In communications, the communication with the outside world by using message and letter, Telegraph and telephone, mobile phone and network; villagers daily traffic tool, from the beginning of the carriages, bicycles to nineteen ninties has motorcycle (electric vehicle),car;in the media, the village experienced storyteller and the use oforal dissemination of information to the newspapers and magazines, radio and television electronic information receiving process.A plurality of communication media, gradually highlights the multiple information sources and the ability to identify information.Due to the lack of sources of information for identifying the authenticity, the villagers were false information fraud occurred from time to time. The fourth chapter of the village of intercourse ideas were analyzed,the villagers daily between human communication day trend monetary evolution, traditional village within the local human logic and market-oriented contract consciousness during the run rules show contact tension.The social communication of change,the traditional rural village inherent rules and order was broken, but also to the city in order to bring certain impact. Therefore, needs to be under the guidance of the government, set up a set of rational and effective public policy, reconstruction of a native village across the public order (the fifth chapter).Of course, this order is not on reconstruction of government, but under the guidance of the government, according to the different nature, rely on the different social operation mechanism, and the force of each respect, for actors (Peasants) to provide a harmonious order of communication.