Study On Problems And Countermeasures Of Jiangsu Province Government Affairs New Media Construction

The rapid popularization and development of the Internet has given birth to the blooming of new media.Nowadays,China has overall entered the era of new media.The development of new media brings not only new opportunities but also severe challenges to the government management.Under the background of new media era,the government management needs to be closely combined with new technologies and new developing trends,resulting in a large number of new government media represented by government Microblog,government We Chat and government App.At the present stage,the “Two micro ends”government new media has been widely accepted by broad masses of the people,and has become an indispensable channel to obtain government services and government information.Based on the new public service theory and good governance theory,this paper summarizes the current situation of new government media in Jiangsu Province through literature analysis,case studies,questionnaire survey and comparative analysis.Through deeply analyzing government new media such as@ Sina Jiangsu,@ Ping’an Jiangsu,@ Nanjing Release Microblog public accounts,Jiangsu Police,Jiangsu Xianfeng We Chat public accounts,as well as Jiangsu government App and Chang Jiaotong App,it is believed that the construction of new government media in Jiangsu Province has achieved rapid development and significant achievements.However,due to the lack of overall scientific planning,weak communication ability,inadequate guidance of public opinion,and inactive interaction between government and people.And then by analyzing and summarizing the experience of countries including South Korea,Britain and the United States which have made outstanding achievements in the construction of new government media,as well as the experience of the unified new media platform of the State-owned Assets Supervision and Administration Commission of the State Council(SASAC),and two advanced provincial government integrated new media platforms,the "Yangtze River Cloud" and "new Hunan cloud" in China.This paper puts forward some strategic suggestions to promote the construction of new government media in Jiangsu Province: to ensure the overall development of new government media by strengthening the top-level design,clarifying the platform positioning and unifying the standard system;By building a professional team,improving the quality of content,and efficiently integrating resources,we can strengthen the communication ability of government new media;We should strengthen the public opinion guidance ability of government new media by innovating guidance methods,correcting guidance attitude and improving guidance mechanism;By strengthening the openness of government affairs,enhancing the interaction between the government and the people,and improving the service of the government and the people,we can optimize the service ability of the government’s new media.The suggestions from above-mentioned four aspects hope to promote the development of new government media in Jiangsu Province,maximize the role of new government media,improve the service efficiency and quality of Jiangsu government,and promote the modernization of social governance with the construction of smart government.