The Research On Fusion Spread Of Television Media And Media Microblog In Emergency

The occurrence of unexpected events, not only affect people’s normal life, but also affected the social stability and unity, but also for the news media industry provides an important opportunity for development. Had a dominant position in the traditional media of television media is also facing a huge impact. With the development of new media, microblogging has become an important channel for the dissemination of information, breaking the pattern of media ecology, but also become an effective means and methods of traditional media integration. In the incident report Weibo compete with the television media has become increasingly fierce. Many event publishing and dissemination in the microblogging, quickly caused a great sensation,and TV media attention to an event will lead to the linkage effects on the microblogging.In 2015 the more significant incidents "Eastern Star" passenger ship capsized event had a great impact to the public, the paper media and traditional TV media microblogging different incidents reported in the presentation of the analysis, study projection issued event traditional TV media and media microblogging reporting timeliness, interactive content themes, thematic framework, emotional tone,dissemination of results of the integration, and thereby analyze reported to have agenda short period, panoramic news reports, attention to human care, guide the right features,and looking from the television media and microblogging media complement each other,influence, integration of communication resource sharing, to find out from the above analysis reported the existence of the article content homogeneity, reported shallow level, the lack of online and offline interaction, underreported sensational, trying to make the traditional TV media and through the media, microblogging news tentacles extending rich reporting level; innovation and integration, all-round coverage; to meetthe needs of the audience, correctly guide public opinion; the whole culture media reporters, media literacy to enhance the integration of communication strategies.Traditional media and television media, microblogging interaction, and are in favor of this mode of transmission in real time to master the development trend of public opinion, were targeted agenda-setting, to reduce and prevent emergencies caused by panic and other social unrest.