Study On The Problems And Countermeasures Of New Media Operation Of Government Affairs In Jilin City

With the advent of the all-media era,A variety of mobile communication devices,such as mobile phones,have gradually developed into an important way and medium for information transmission.As an important carrier of "Internet+government service",new government media has exposed some problems in the rapid development process,such as "Title Party" and "Zombie",which restrict the information dissemination of new government media,play the role of government service,affect the image of the government and reduce public satisfaction.As the second largest city in Jilin Province,the running status of new government media in Jilin City reflects the average level of Jilin Province.At the critical period of the revitalization,transformation and upgrading of Northeast China and the rapid development of Internet industry,the development speed of new government media in Jilin City is accelerating,and this issue has regional embodiment and typical reference.In jilin city of jilin province government new media studies as an example,through the literature data field interview questionnaire analysis,firstly summarize the comb government affairs of new media literature and research results at home and abroad,with the new public service theory of e-government theory and communication theory,this paper studies the theory basis Then the number of new media to release information to the jilin city government affairs and frequency content Spread influence present situation analysis and data statistics,sampling sample a comprehensive understanding of jilin city government affairs new media operation,dig of problems existing in the jilin city government affairs in the operation of the new media,new media such as government affairs information content quality is not high Incomplete management appraisal system is not sound professional talent team Public participation is little,service function is weak Jilin city government affairs new media based on the actual situation,this article from the system construction content construction service ability of four levels,put forward the jilin city government affairs sound new media supervision and management of the performance appraisal mechanism;Improve the content quality of published information,enhance the originality,characteristics,diversity and interest of articles,and scientifically adjust the frequency of published information;Strengthen the construction of talent team,establish a professional management team to increase personnel training;Optimize service experience,enhance interactive energy efficiency,build an advantageous platform and other 12 specific solutions.