The Research On Network Public Opinion Of Group Event And Its Governance Model And Mechanism

The present stage of our country society is in the transition period，from atraditional society to modern society.Modernization is in the promotion of economicdevelopment and social progress,but at the same time it also increasedsocialinstability."Modern conceives the stability，but modernization process causedunrest".Because of the adjustment of interest structure，social control，reduce socialsplit and a series of factors that exposes the social some deep-seated contradictions，all kinds of problems and contradictions induced group event occur frequently.According to the thirtieth"China Internet development report" statistics，as of2012at the end of6，the scale of China’s Internet users reached538000000，Internetpopularity rate climbed to39.9%；China mobile phone netizen dimensions big388000000，is at the end of2011，an increase of approximately32700000people.Internet penetration rates are on the rise，which shows that the Chinese Internet scaleand its social influence is rapidly expanding.Because of the number of Internet usersgrow with each passing day，the idea and behavior on social effects become veryimportant. As the rapid development of the Internet and become a public opinionexpression and are more open to public opinion expression，positive effect and thenegative forces are gradually increasing. In2010seventeen party5in plenarymeeting emphasizes " social safety incident prevention warning and emergencyresponse system " and " strengthen the important news media construction，attachimportance to the Internet and other new media construction，use，management，grasps the correct guidance of public opinion，improve communication capacity."On February19，2011，in "the speech of the provincial leading cadre seminaropening ceremony "，General Secretary Hu Jintao point out:" further strengthen and improve the information network management，improve the management level ofvirtual community，perfect online public opinion guiding mechanism.”Group event in the public opinion of network public opinion is a special form ofexpression， all kinds of social contradictions and problems accumulatedhighlights.The rapid development of network public opinion in group event.Itsnegative influence is huge，timely monitoring，accurate analysis，which has becomethe government governance the group event，the correct orientation of public opinionis an important prerequisite.The group event of network public opinion managementsuccess or not directly influence the management result，but also may affect thegovernment’s image and credibility，how to effectively manage the group event ofnetwork public opinion is that the government can not evasive problem.This research mainly uses the literature research method，case study method，empirical research，comparative analysis. First of all，consulted the massive literaturematerial，including historical sociology，psychology，management science and otherrelated disciplines of academic journals，reading up on the group event，publicopinion and public opinion research and related areas of research monographs andtextbooks， also borrowed the China Internet Network Information Center（CNNIC） in the " China Internet Internet development statistical report " of thesurvey data and people.com.cn-public channel related survey data. Secondly，thecase study method and the significance of research methods，happened in recentyears the specimen mass event in case of network public opinion. Finally，the studyuses the method of comparative research，on a number of countries of the groupevent of network public opinion management undertakes comparative，in order to getsome inspiration and reference.This paper consists of the following three parts：The first part includes the introduction and literature review.The introductionmainly elaborated the research background and significance，introduces the researchcontents and methods of research，innovation，difficulties and deficiency.Theliterature review includes the research on group event，the research on network public opinion，the research on network public opinion and public opinion on theInternet governance research.The second part includes the mass event in China the development trend andmain types of analysis; the Internet public opinion in China and group event andrelationship analysis; main theoretical basis and inspiration of foreign experience.The specific content includes group event features, development situation，maintypes，our group event occurring conditions of background and reason，and groupevent are on the impact of the social order and economic development and politicalstability and social sustainable development.the public sentiment in China isideological and institutional development;network public opinion related conceptand function；the relationship between network public opinion and group event；thenetwork public opinions on the impact of the event；the connotation，characteristicsand changing law of the network public opinion of the group event in China.Thesetheories are the main theoretic basis,which includes the theory of social change；thetheory of social transformation；the life cycle theory；agenda setting theory；thebutterfly effect theory； theory of public administration and good governancetheory.theoretical reference of foreign experience and Enlightenment of the theory ofreference Review network public opinion governance model of the United States,Canada and several other major country, and the revelation for the governance of thenetwork public opinion of group event in China.The third part is the research of the governance model and governancemechanism of the network public opinion of the group event in China. Specificcontent includes: the main body of governance of network public opinion of groupevent(government and civil society); Build a government-led， civil societyparticipation role play，help and supervise the administrative pattern. Adhere to theprevention，promptly; specific event specific analysis; sparse cross-sectional andaid，to the main sparse; active honest governance principles. this study is focused onthe third. Including two angle eight aspects，namely:"further strengthening theInternet legislation， establish and improve the emergency mechanism of the government，attach great importance to information technology security""hardcontrol" management and "promote scientific management concept，emphasize thesocial supervision，perfecting the information disclosure system，attaches greatimportance to the industry self-discipline and the network public opinion main bodyself-discipline， strictly "gateway "soft guide "governance.The innovation of the research lies in: the integrated use of multiple theoriesand knowledge; put forward for the mass event in China the network public opinionmanagement，is taken by the government and civil society to participate in themode，in which government plays a leading role in civil society，actively participatein;the group event，the network public opinion and government governance threecombined system is discussed.Only the government and people of mutualcooperation，to achieve the maximum of social benefits，eventually forming awin-win situation. Transmit an order from above and report the feelings of thecommon people to realize good communication and exchanges， so that thegovernment can solve the problems in order to promote the public interest，publicparticipation，maintain the national long period.