Reasearch On The Composition Of The Network Public Opinion Ecosystem Of Universities And Its Governance Research

It is necessary for colleges and universities to study the factors influencing the operation of the network public opinion ecosystem.Colleges and universities are places that inherit social civilization,cultivate and build talents for the country and society,and the operation of the network ecosystem of colleges and universities has an extraordinary impact on the whole society.This study will help to shape the social psychology of college students,change the behavior of college students,and maintain social harmony and stability.Through reading and researching the past literature,this paper systematically grasps the latest research trends and research results.To study the network public opinion ecosystem of colleges and universities,and to analyze the factors affecting the operation of the network public opinion ecosystem of colleges and universities,understanding the problems existing in the current network public opinion ecosystem of universities,and proposing practical and feasible governance measures.By clarifying the relevant concepts of the network public opinion ecology of universities,clear the relevant theoretical basis for the study of theoretical guidance and reference.This paper analyzes the components of the network public opinion ecosystem in colleges and universities,and the four aspects of producers,consumers,decomposers and environments are summarized.Collect and sort out the hot events of online public opinion in colleges and universities,and analyze and explain the factors that currently have an impact on the operation of the network public opinion ecosystem of universities,and then use mathematical statistics methods to derive the public opinion launch platform,emotional tendencies,public opinion first media,aftercare situation,derivative public opinion,information transparency,accountability and reward and punishment,interest demand,public opinion event subjects,public opinion occurrence time and other factors will have an impact on the ecological operation of public university public opinion networks.To sort out the existing problems in the current college network public opinion ecosystem: the network cognitive bias of the college network public opinion main body,most of the negative emotional tendencies of online public opinion in colleges,the phenomenon conformity of online public opinion in Colleges and universities is serious,etc.The reasons for the existing problems are analyzed from three aspects: characterization and internal environment.Finally,specific governance strategies are put forward: improving the personal quality of college students,establishing a high-quality professional team of college network public opinion ecosystem talents,strengthening the supervision of college network public opinion from multiple perspectives,improving laws and regulations,and optimizing the internal environment of colleges and universities.Today’s China is in a new historical position,and it is the general trend to study the composition and governance of the online public opinion ecosystem in colleges and universities.It is necessary to always keep in mind General Secretary Xi Jinping’s important exposition on cyberspace,and build a clean and upright atmosphere in the online public opinion ecosystem of colleges and universities.