| The degree of population ageing in China continues to deepen, population aging elderly health, pension issue has become increasingly prominent. Studies show that the average life expectancy of Chinese people is 73 years old, but in fact healthy life expectancy of the Chinese population is only 62.5 years, which means that Chinese in the remaining ten years is associated with disease or coexistent is spent in bed.This illness, disability status increases the suffering of the elderly, so that the quality of life of older old age is greatly reduced, while the decline in the health of the elderly has increased the state, society, the burden of family care for the elderly.Scientific and reasonable movement of health services can prevent, slow, or even reverse the decline of physiological elderly, the elderly loss of limb function was restored, under the direction of movement of the elderly health care, daily living can be restored, so that older people with dignity alive, reducing the care burden. Because the majority of our older people are reluctant to leave their familiar home environment, usually selected at home pension, which is also suitable for home care in the way of China’s basic national conditions and pension way. Home care needs of the community, the family offers a wide range of services to meet the increasingly diverse needs of older persons. But now the increasing miniaturization and increased occupational mobility across geographies family size, greatly weakened the possibility of providing services for the elderly households.Although China has strongly advocated social, community, public interest organizations for the elderly to provide home health services for the elderly campaign, however, the survey shows that now the community can do for home services for the elderly is very limited, needs to come up with an effective operational model to guide the government, society, business, family force, so that these forces together to form a better healthy living services for the elderly at home.In this study, literature, interviews, field visits investigation, multidisciplinary theoretical reference transplantation, research methods and logical analysis, VIII systematic study of the elderly home health care business model sports basic theoretical concepts; foreign elderly family health campaign Inspiration service business model for China; elderly home health care non-profit sports business model analysis; elderly home health care business model motion analysis; elderly home health care business model sports development path selection.In the study of elderly home health care business model sports related concepts in basic theory, mainly the elderly, aging, elderly home health care movement, non-profit business model, business model theoretically comb. A comprehensive and detailed analysis of the movement of the elderly family health services business model in the various components of the concept. Health services for the elderly family movement for a more comprehensive analysis, drawing pension services, family services, sports services, health services research, the concept of the elderly home exercise health services for a more detailed discussion, including the elderly product attributes, clients were home exercise health services, provide subject, research, demand analysis and other content. The operating mode is divided into non-profit business model and business model to analyze the non-profit business model concept, features, functions significance, theoretical foundation, analyzes the concept of the business model, elements, types of form, characteristics, theoretical basis and the role of the business model.Movement in foreign elderly family health services research on our business model and inspiration, the analysis of the UK, the US, Japan, France, Germany, Australia and other countries in the development survey pension services, family services and other services, including analysis of security policy, service system and so on, although the situation in each country is different, but developed countries have much to learn from them in response to population aging issues. Foreign elderly receiving home services, sports rehabilitation of consciousness stronger than Chinese elderly, to some extent, more attention to the quality of life of the elderly, which may be economically developed and abroad, the higher people’s cultural awareness, family services development time than longer relevant, on the basis of generally accepted health care services on the family, it is easier to carry out services. Foreign elderly IX family health services in many aspects of campaign funding, management, service tools, policies and regulations to protect our country and so are worth learning. From the development of community services in developed countries, the Government’s commitment to the elderly home health care movement irreplaceable responsibility plays in policy development, the role of service supervision. The government also plays a role in regulating distribution of services, clients tend to socially vulnerable groups, maintaining basic health health care, protection enacted primarily insurance system established to encourage businesses and individuals insured, while the government also for the elderly, physical disabilities, poor people build basic insurance system, to protect the interests of vulnerable groups. Encourage the development of sport elderly family health services industry, through a variety of measures to tax cuts, financial support and policy guidance to the development of the elderly, such as home health services. Development of the elderly home health services companies are also more formal, on the one hand to undertake the government’s "inclusive" type of service for the elderly on the one hand but also for the elderly to provide personalized, high-paid services required to maintain operating profit.In the elderly family sports section nonprofit health services research business model, a clear business model is a nonprofit health service operations elderly family sport mode important part of the development of the primary stage of socialism in our country, the majority of the elderly Family income is not rich, the low compensation or free way to receive services, the elderly the most ideal way to make up for lack of business model. Combed elderly family sport nonprofit health service business model service principal, the service body governmental organizations, community service agencies, hospitals rehabilitation agencies, public pension institutions, community service agencies and sports volunteer service agencies focus description, and a brief analysis of its problems. Government plays in the operation of health services elderly home exercise an irreplaceable role in the paper analyzes its Government advocates and mobilizers services, government services is the rule-makers, is to oversee the management services, At the same time financial supporter of the government but also the service. Elderly Family Sports nonprofit health service business model is important, so that people can share the fruits of development of society and economy, to fill the vacancy government and market failures and improve the level of economic development. Finally, the paper analyzes the movement of the elderly home health care non-profit business model problems focused on the growing demand for services and inadequate service provision, the state investment in non-profit organizations, public interest organizations on the low side, in different regions elderly enjoy the service imbalance, showing significant regional differences, private non-profit organization develops slowly, volunteer service system is not effective establishment of the government-sponsored non-profit organizations and institutions that the quality of service and inefficiency, lack of effective incentives.In the study of elderly home health care business model movement, clearly the elderly home health care business model is the movement direction of China’s future development, because a very large base of Chinese elderly, even with the government, non-profit community-led business model enough to cover all the elderly, can not meet all the elderly diversified and personalized service requirements. Commercial business model is in line with the market economy, and effective business model to meet the different sports elderly personalized health needs. Meanwhile, in order to improve the efficiency of government services for the elderly, the government could be older home exercise health services to subcontract, franchising and other forms of commercial operation of the business to do, all the future business model is older family sport direction of health service development. Thesis on the business model of the elderly home health services movement made a more comprehensive discussion of the use of a higher classification Osterwalder recognition at home and abroad for the constituent elements of the business model, the business model is divided into customer segments, value proposition, channel management, customer relations, sources of income, core resources, business-critical, important collaboration and cost structures of the nine constituent elements, from the analysis of the specific aspects of the existing nine elderly home health care business model movement operations of the overall situation. The paper also elderly family environment for the development of sports and health services business model is analyzed, including the changing role of the state functions, political environment, legal and policy environment, demographic environment, economic environment. Describes the case of two elderly home health care business model sports, Qing song elderly home health care service business model and Chi ai jia home health care service business model case, the two companies are developing more successful in our company, their successful business model there are many places worth learning. Thesis now elderly family health services business model sports the problems were analyzed, problems include existing enterprise business model service object positioning is unclear, poor profitability, service innovation is low, not high-quality staff, the training is not in place operating less standardized, employee rights protection mechanism is not perfect, the staff of professional identity and poor areas.Finally, the development strategy paper elderly home health care business model sports from different aspects. At the national level, the government should change its functions, establish and improve the elderly security system, the establishment of the elderly health care system, the establishment of regulatory agencies elderly home health care movement, the movement to establish the elderly home health service standards, training the elderly health service team sports. Non-profit business model to further improve the volunteer service mechanism, sources of funding to develop ways to establish a rational personnel incentives. To explore ways to profit business model, to master the core technology services, service-oriented details, information management, pay attention to the construction of management marketing team. |
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