Research On IT-derived Human Capital In Transforming Household Management

The path of transforming farmer household management is to break small farmers’endogenous mechanism, such as isolated decentralization, small-scale narrowness,information blocking, exclusion of capital accumulation and application of modern scienceand technology. Under the current frame of farmland property right, there is no essential wayto increase farmland size, and agricultural information technology is no longer scarce, sounblocked access to information is the foundation for the central government to know farmersand the precondition to promote farmer cooperation. On the aspect of traditional humancapital, overflow and scarcity of rural human capital have been the main factors influencingfarmer household management for a long time. On the aspect of organization, the householdfamily-centered structure has led to organization deficiency and dissipation. On the aspect ofsocial capital, the farmer household who live in a traditional “acquaintance society” havelimited space to bring fortune by using their social network. On the aspect of technology, thestep of constructing modern agriculture is very slow by introducing modern industrialproduction and network technology into agricultural area. In order to solve these problems,this paper took IT-derived human capital as the study object, firstly try to answer how totransform farmer household management by using IT-derived human capital, clarified theconnections and differences between the concepts of modern human capital and traditionalhuman capital, revealed formation and mechanism of IT-derived human capital and how toimprove traditional human capital, organizational capital and social capital. Secondly, througha analysis of farmers’ cognition and behavior towards IT, an investigation was madeconcerning their media preference, intend of information behaviors, as well as theirinformation need. Taking public IT-network as the base and core farmer household,professional cooperatives, agri-business, village economy and agricultural sci-tech district asthe carrier, this paper established a organizational structure system and operating mode.Thirdly, through analyzing and testing of IT-derived human capital’s dynamic effect intransformation farmer household management, the paper explored its practical foundations toimprove traditional human capital, accumulate organizational capital and social capital, so asto provide theoretical guidance and policy guarantee to cultivate IT-derived human capital.Adopting the theories of information asymmetry, human capital, path dependence andinvolution, the paper generally summarized the research trend on the area of farmer household transformation, agricultural information technology and the professional human capital. Onthe basis of defining the concepts of farmer household transformation, ruralinformationalization and information technology, this paper systematically discussedconnotation and extension of IT-derived human capital. The paper also gave a statisticaldescription of the network environment of forming rural IT-derived human capital,respectively studied the developing environment and the motivation mechanism of ruralIT-derived human capital, farmer’s cognition and behavior towards information technology,dynamic effect of IT-derived human capital, and mode choice of farmer householdmanagement, as well as established supporting path and policy guarantee system to cultivateIT-derived human capital. In order to increase the persuasion of the research conclusion, thispaper systematically studied problems by adopting standard analysis, empirical analysis,qualitative analysis and quantitative analysis. The elaboration of IT-derived human capitaltheory was based on standard analysis. The exploration of development environment andmotivation mechanism of rural IT-derived human capital were based on statistical analysis.The analysis of farmers’ cognition and behaviors towards information technology were basedon Logistic and SEM. The analysis of dynamic effect of IT-derived human capital is based onmultiple linear regression and difference model. The study of mod choice in transformingfarmer household management was based on case analysis.Through the systematic research, results can be concluded as follows:(1) Theconnotation of IT-derived human capital differs under different theoretical framework. TheIT-derived human capital is a choice path under the current condition of hopeless reflux ofcapital, low education return and decreased system efficiency.(2) In the premise of notviolating the rural land property rights, transforming farmer household management should beimplemented from the following three ways: improving farmer household’s traditional humancapital, optimizing farmer household’s organizational capital, and enriching farmerhousehold’s social capital. However, the IT-derived human capital is regarded as a link in themarket network, which works as a bridge to integrate the traditional human capital,organizational capital and social capital. To some extent, it will realize the large-scaletransformation of farmer household’s non-land factors.(3) Farmers’ cognitions and behaviorstowards information and technology manifest some characteristics, such as communicationmeans preference difference, information demand rationalization and information behaviorintention explicitness.(4) In the process of transforming farmer household management, theIT-derived Human capital has the effects of increasing income, improving traditional humancapital, and accumulating social capital.(5) There are five modes of IT-derived human capitalextension in the process of transforming farmer household management: core farmers diffusion mode, cooperative-led mode, agribusiness promoting mode, information serviceinfusing into village mode and agricultural sci-tech district mode.This paper had three innovations as follows: Firstly, on the basis of explanation of theconcept of IT-derived human capital, this paper developed this concept from differenttheoretical views. Secondly, this paper divided farmer household transformation into three keydimensions, which are improving traditional human capital, organizational capital and socialcapital. This paper also suggests that the specific transforming way is to cultivate andaccumulate IT-derived human capital. Thirdly, this paper proposed five modes of IT-derivedhuman capital extension: core farmers diffusion mode, cooperative-led mode, agribusinesspromoting mode, information service infusing into village mode and agricultural sci-techdistrict mode.