Analysis On The Impact Of Human Capital And Social Network On Farmers 'Entrepreneurship Performance

In recent years,China's Widespread Entrepreneurship and Innovation policy has encourage new waves of farmers entrepreneurship and rural entrepreneurship.The rise of entrepreneurship in rural areas is driven by the increase of surplus rural labor force and the gradual expansion of rural consumer market,on the other hand,farmer workers have accumulated certain funds,experience,skills,and then returned to rural areas to achieve self-employment in view of the needs of survival or opportunity.However,farmers' entrepreneurship encounters bottlenecks in the process of development,which is largely subject to their shortage of human capital and the limitation of social network.The contradiction between the entrepreneur's enthusiasm for entrepreneurship and the low performance of entrepreneurship has become a real problem that needs to be solved urgently in front of rural start-up enterprisesHuman capital,as the production knowledge,labor management skills and health quality embedded in farmers' entrepreneurs,can influence the development direction of entrepreneurship,the mode of entrepreneurship development and the culture of entrepreneurial organization from the subtle.The previous research on human capital and entrepreneurship performance has proved that human capital has a dynamic influence on entrepreneurship performance and can promote the improvement of farmers' entrepreneurship performance.In the study of the human capital of peasant entrepreneurs,the researchers mostly focused on the knowledge level,skill level and experience level of peasant entrepreneurs,and were short of the consideration of the internal psychological quality and external relation factors of individuals,so this paper roundly measure the human capital of peasant entrepreneurs from the efficient human capital,dynamic human capital,transactional human capital.At the same time,social network helpes entrepreneurs to establish contact with the outside in the process of entrepreneurship,is an important way to obtain information resources.Good social network can help entrepreneurs to alleviate information asymmetry,reduce transaction costs,while building a good reputation for them.However,previous studies have paid less attention to the intermediary role of the social network of farmers and entrepreneurs.Through literature combing and empirical analysing of the questionnaire data of farmers entrepreneurs,this paper studies the influence mechanism of farmers' entrepreneur's human capital and farmer's entrepreneurial performance from the three dimensions of efficient human capital,dynamic human capital and transactional human capital.Dividing the farmer's entrepreneurship performance into survival performance,growth performance and reputation performance,this paper studies the diffrernt influence of human capital on three kinds of performance,and demonstrates whether there is a mediating effect between the social network of farmers entrepreneurs and the performance of entrepreneurship.Through this study,the following conclusions are drawn:(1)Efficiency,motivation and transactional human capital have a significant impact on farmers' entrepreneurial performance,and there are differences in the influence.Efficient human capital has significant positive influence on three types of farmers' entrepreneurship performance,dynamic human capital has a significant positive influence on farmers' entrepreneurial survival performance and growth performance,transactional human capital has only significant positive influence on the growth performance of farmers' entrepreneurs;(2)The social network of peasant entrepreneurs has a significant positive influence on the performance of farmers' entrepreneurship growth,and has no significant influence on the survival performance and reputation performance of farmers' entrepreneurship;(3)The social network of peasant entrepreneurs has part mediating effect between the human capital of peasant entrepreneurs and the survival performance and growth performance of farmers'entrepreneurship,and no significant intermediary effect on the performance of farmers entrepreneurship reputation.In view of the above conclusions,this paper puts forward several suggestions from the government and the individual of farmers entrepreneurs.as the government,they needs to optimize the incentive and guidance policy system,improve the mechanism of cultivating entrepreneurs,and open the communication channels for farmers' entrepreneurship.As farmers entrepreur,they should pay attention to both the accumulation and promotion of human capital and the construction and expansion of social relations,at the same time should balance the development of entrepreneurial survival performance,growth performance and reputation performance.