Research On The Sustainable Development Of EU Tourism

Sustainable tourism is the concrete practice for the theory of sustainabledevelopment in the tourism industry. EU is the region for the first implementation ofthe sustainable development strategy in today’s world, and accepted worldwide as apioneer of sustainable development theory and practice. They have gained a lot ofadvanced experience in the sustainable development strategy and action and otheraspects, becoming a successful example of healthy and sustainable development ofmodern tourism.China as the new bright spot of the world tourism development is of greatconcern. Tourism is a way of life, leisure is the right of all citizens. China’s economyis at a crucial stage of development in transition and the next decade will be theperiod of strategic transformation of China’s tourism industry. At the same time ofrapid economic growth giving a huge boost to tourism development, there is an urgent need of actively explore of theory and practice for the deep-seatedcontradictions and problems accumulated in the development of the tourism industry,and for the new situation, new opportunities and new challenges that are arisingduring tourism industry transformation and upgrading. EU is the region for the firstimplementation of the sustainable development strategy in today’s world, andaccepted worldwide as a pioneer of sustainable development theory and practice.They have gained a lot of advanced experience in the sustainable developmentstrategy and action and other aspects, becoming a successful example of healthy andsustainable development of modern tourism.With rich ecological resources and a longoutstanding history and culture, EU countries focus on the relationship betweendevelopment and protection in the process of regional development, especially afterthe formation of scale industry in tourism development, paying attention to historicaland cultural heritage and the continuation of the historical context. They activelydevelop the low-carbon economy and circular economy, showing the word a moderntourism industry established through scientific, positive, orderly and sustainabledevelopment strategy, and has been widely recognized in the world for human. It will provide many suggestions and help for the future development of China’s tourismindustry by learning from the EU countries as the most representative region ofhealthy development and the region with the most mature state of industrydevelopment. It will be more help to further accelerating the healthy and sustainabledevelopment of China’s tourism industry and the transformation of economic growthmode, and the full realization of the strategy of sustainable development withimportant practical significance and positive role in building a harmonious socialistsociety.Based on review of relevant literature, with the background of sustainabledevelopment of EU tourism integration, this study elaborates the EU sustainabletourism development Programme of Action and its implementation in countries underthe framework of EU sustainable development strategy, starting with the discuss ofthe raising of sustainable development theory, and the formation of the theory andresearching status.This study analyzes the evolution process of EU tourismintegration and the real performance of the economy. As the EU’s main touristdestinations, France and Italy are selected for the case study. There is a detailed analysis of their tourism product development and design and tourism resourcesutilization and protection, summarizing development experience of the Europeantourist destination. In-depth research on the mode of sustainable tourism developmentis carried out, such as the EU natural eco-tourism, religious and cultural tourism, ruraltourism. The sustainable operations mode of EU tourism market is analyzed with thetravel agencies and airlines as the main players in the tourism market. The EU’sdevelopment experience of always being the world’s first tourist destination issummarized through the study of the EU tourism industry as a whole, so that it couldbe the reference for China’s development of tourism industry.Specific arrangements are as following: Chapter1, first describing thebackground and significance of the topics, followed by reviews of the existingresearch results at home and abroad in the EU tourism, including study by foreigninstitutions, foreign scholars and scholars in China, and then a literature review of theresearch results, with raising the problem to be solved of this study at last.Chapter2，sorting the proposing, development, main content, and researchparadigm of the theory of sustainable development, as well as the proposing and development of the theory of sustainable tourism; reviewing the EU Agenda21, aswell as the establishment of the sustainable development strategy of the EU countries;summing up the impact of the EU sustainable development strategy on its tourismdevelopment.Chapter3, analyzing the EU tourism development process on time dimension;since the establishment of EU in1993, taking EU-15(1995-2004) for the first phase,analyzing the tourism development in three major tourist countries of Spain, France,Italy; taking EU enlargement(2004-2007) for the second phase, analyzing the impactof the join of10Eastern European countries on the EU tourism development; thethird phase(2007-2011), making a detailed analysis of the number of tourismenterprises in the EU, the profitability and the situation of employment of staff and soon. An exhaustive analysis of the EU tourism under the influence of the2008globaleconomic crisis and the debt crisis in Europe will also be included in this chapter.Chapter4, studying the development and protection of EU tourism resourcesbased on the typical tourist destination countries in the EU; making specific analysisof the tourism product development, the development and protection of natural and cultural tourism resources of the two EU tourism power of France and Italy;analyzing the problems and corresponding solutions arising in the tourismdevelopment process of the typical tourist attractions such as Alps of France, theMediterranean coast and Venice of Italy; summing up the tourism management whichis worth learning.Chapter5, analyzing the EU eco-tourism and sustainable development. Sinceeco-tourism is defined as the main mode of development in the process of promotingsustainable tourism development, the study will discuss the situation of eco-tourismin Northern Europe, Central Europe, Western Europe and Southern Europe,introducing five pan-European eco-travel routes developed by EU currently, to reflectthe sustainability of the EU ecology. The study will also analyze EU specialty culturetravel(religious tours, wine tours) and rural tourism (practice type, health type) toreflect the sustainability of the EU cultural, summarizing the related measuressupporting the tourism development by EU.Chapter6, studying the firm market operations and sustainable tourismdevelopment of EU. On the premise of redefinition of the concept of the EU tourism enterprises, analyzing the impact on its sustainable tourism development of theinternational development mode of horizontal integration, vertical integration;analyzing the impact of the online travel mode arising along with the popularity of theinternet on the traditional mode of tourism enterprises operation in the EU, as wellas the role played by the merging of online travel and traditional travel in thesustainable development of the tourism industry, summarizing three aspects ofpromoting the sustainable tourism development of the EU tourism enterprises marketoperating mode.Chapter7, taking a comprehensive summary of the experience of the EUsustainable development of tourism as a reference, raising the problems in achievingsustainable tourism development for China. The concluding section of this article willbe formed through the study above.