Research On The Development Of Nanjing Wisdom Tourism Based On Tourism Experience

With the rapid development and wide application of information Technology,smart tourism, the integration of information Technology and tourism, has gradually become a new target of tourism and a new direction of transformation and upgrading.At the same time,the arrival of the experience economy and more and more tourist began to pursuit to the spirits of travel process make the tourism experience becoming a new field of tourism study.the paper is to explore the development of Nanjing smart tourism on the tourism experience perspective.The paper first make detachable combustion and elaborate of the relevant theoretical knowledge of tourism experience and smart tourism on the whole,and then make deeply thinking about the relationship between the two,1 think the Purse to tourism experience promote the development of the smart tourism; smart tourism not only promote the tourism motivation but also improve the quality of tourism experience and satisfaction of tourism,bring more pleasure;the two have inherent consistency.secondly,the paper have make analyses about the development situation of Nanjing smart tourism,and make explore about the opportunity and challenges Nanjing smart tourism facing.Finally,the paper have analyzed the strategy of developing the smart tourism in Nanjing from the view of tourism experience,that is how to improve the quality of tourism services,how to enhance the tourist experience pleasure.the core and key of Nanjing wisdom tourism development is people-oriented and information Technology development and application.so we should began from two aspects of management and Technology.government should strengthen cooperation mechanisms in all areas and improve the work efficiency of management of tourism related enterprises;in the aspect of Technology,we should make full use of cloud computing,Internet of things virtual technique,to improve the tourism information service platform and system of public information service of Nanjing tourism gradually,provide tourist comprehensive and integrated query channel.at the same time,we should speed up the construction of scenic spot of smart tourism to improve the quality of tourism experience.