Research On Culture Technological Economy

During October2011, the Seventeen sessions of six CCP plenary conferencesdefined that the cultural industry as a national pillar industry, marked the development of Chinese cultural industry has entered a new period of strategic opportunities. The development of Chinese cultural industry in its infancy phrase, its mode of development, profitability and organizational aspects need more development and improvement. There is a lack of theoretical basis for the argument, and it’s very necessary to focus on this topic. In the current study, despite the cultural industry involved in many areas from the spread of communication, philosophy, management, there is relatively lack of research from the point of view of economics or industrial economics. The field of cultural research has not been entirely able to have a more systematic discipline basing some research system. The purpose of this paper is to analyze the economy problem of culture technology from the culture technology point of view, based on the characteristics of the discipline of technological economics.This paper is trying to analyze the relationship between culture technology and economic problems, trying to establish the associated concepts, theories, methods, and framework. This is the attempt to build culture technology economics research method,considering on theeconomic characterisecsof Chinese economy development, which is a bit differentfrom analysis methods of western economics and industrial economics. The current study does not focus on "culture technology" as the main object of research, therefore,"culture technology" as the object of study of the cultural industry and culture economic issues are also on the beginning stage. In addition, the paper is trying to put forward a relatively wide culture technological economics framework and its basic content, combining qualitative and quantitative analysis, logical reasoning and summary,theoretical and empirical research, induction and generalization methods.Since there is not a generally acknowledgedconcept about culture, this paperdefmes the concept of culture, considering the implication in the east and the west.Culturemeans the combination of language, beliefs, knowledge, art, ideas, customs, in the process of production and social development, withincertain social groups. Certain social groups include certain people or social class, the member of one group, the entire group with the common values, etc.In addition, the process of production and social development contain awareness activities or the practical activities, or the process from the historical lineage accumulation. This paper argues thatculture technology is defined as certain skills, techniques or methods, which can assistthe process of production of cultural products and their derivatives. There are three broad areas of culture technology, a variety of cultural facilities, cultural resources, and workers’skills in cultural work. Culture technologyexists in the practice of production, circulation and consumption phrase, which includesthe collection and editing cultural resources, synthetic production and dissemination publicity of cultural material, consumer experience, etc. It also refers to various areas, asbroadcasting, film, television, publishing, tourism, performances, festivals, conferences, exhibitions, etc.In addition, culture hard technology focuses on cultural construction, machinery, equipment, tools and other manufacturing technology, meanwhile culture soft technology focuses on software, publicity, organization, services and other services technology.Six elements theory of the technical economy indicate the six conditions of production in the manufacturing process. Six elements is the basic structure and important condition of the cultural industry, it determines the method,content, manner, efficiency, level and effects of production, and the development of the cultural industry. The social and economic effects of cultural and technical economic activity are actually the result of fusion and interaction of six elements. These six factors of production in the cultural industry has specific performance of the six parts, such as the creative people, creative technology, creative resources, creative environment, creative space, and creative time. The creative people include creative staff, technicians, creative managers and other staff. The features of their values are personalized, elite, diverse and inclusive. Through the use of new technologies, creative groups not only can save cost, but also improve their work efficiency. New creative technology has a profound impact on prosperity and cultural fields of film, television, animation, games, music, art and commercial works, such as digital optical disc technology, music combined technology, new technology of digital high-definition photography and digital image processing technology, etc. Creative resources (cultural resources) is the object of the cultural industry production, which reflects some characteristics,such as potential, holistic, regional, non-expendable, renewable and creative. Creative environment, including creative atmosphere and creative ecosystem, has a very important impact on the creative people, from psychologyto ideological feelings. Creative space is the space of digitization of primary cultural products or the space of cultural materialtransmission, referringto manyareas, such as TVbroadcasting, satellite and wireless communications and the telephone network, cable or fiber-optic cable network communications. Creative time refers to the time consumed in the creative production activities, and it is manifested in the length of time and flexible arrangement, and other aspects.Effects evaluation of technical economy is important contents intechnological economics and the research of culture technological economy.In this paper, the research of culture technological economic effect evaluation is based on the model of indicators-effects-evaluation (IEE). It usually has three steps to evaluate the effects. Firstly, researchers need to consider differentfactors and construct an index system of culture technological economy, including the first level indicators, the second indicators and segment indicators. Secondly, obtain the effect of economy from comparing the productionbenefits and consumption, such as the comparison of income and expenditure, income and cost comparison, the comparison of efficiency and effectiveness, the results of production and production consumption etc. Finally, in order to evaluate the general effectsof economy, researchers need to use comprehensive evaluation method. It mainly includes eight aspects, as politics, state defense, society, culture, technology, economy,environment and resource aspects. Depending on the angle of production activity, the economic effect evaluation of culture technologicaleconomy can be divided into two aspects.On one hand, they are the indicators in the field of production activities, such as output, production or profits.On the other hand, they are the indicators of non-production areas, illustrated by direct or indirect economic data. During the stage of the establishment of includes system, the indicatorshave combined six elements of cultural industry, such as creative resource consumption indicators, creative space occupying indicators, creative people occupying indicators, creative environment usage indicators. Meanwhile, the paper also proposedthe research object, tasks and contentofculturetechnological economics. In addition, the simulated case study has analyzedthe economic effect and comprehensive evaluationof culture technologicaleconomythrough the comparison ofthree regions.At last, this paper discussed the development prospects of Chinesecultural industry, from the aspect of Culture Technology. Itincludes enhancements of interactive experience of cultural products and personalized service, the improvement of the quality of cultural content and dissemination channels, the diversity of production and management model of the cultural industry, the expansion of market demand incultural industry, etc.Furthermore, it indicates several suggestions for the development of cultural industry, includingstrengthening the guiding role of government policy, increase the theoretical research and policy analysis of the cultural industry, improvement the regulations system of cultural industry, emphsis training creative people and creative group, enhancing the financial support of cultural industry, integrating activelycreative resources, fostering a creative environment, etc. Chinese cultural industry is in the early development phrase, which needs to be planned from a strategic position. Inheriting and carrying forward the essence of traditional Chinese culture, meanwhilelearning the experience from international influential cultural products, is the major problem in the development of China cultural industry.