Research On The Ideological Function Of Popular Culture

With the reform and opening of China and the further development of socialist market economy, popular culture has become the main content of Chinese cultural consumption. This kind of cultural consumption pattern changes people’s working way, living style and thinking model, which represent a strong function of ideology.Based on Marxist theory of ideology, this paper sorts out, analyzes and draws lessons from Western thinkers about popular cultural ideological function theories, to make a comprehensive research on the ideological function of Chinese popular culture.This paper basically includes some parts as follows:Firstly, clarify the basic problem between popular culture and ideology and make a research about the relationship between popular culture and ideology; secondly, analyze the popular cultural theories of main Western representatives, and sort out the historical development of popular cultural, and conduct the theoretical analysis about popular cultural ideological function based on popular cultural critique theory of Frankfurt school, consumption cultural theory of Baudrillard and Fiske’s popular cultural resistance theoryThe main part of this paper is from the perspective of party, popular cultural producers and individual audience to conduct a research from three popular cultural ideological dimensions including control function, infiltration function and fled function.In the view of party to analyze the ideological control function of popular culture and ideological control is an important way for modern social political states to rule, while the cultural leadership is the requirement of government. The key to ideological control is to adopt what kinds of ways and channels and popular culture is just the best choice. Gramsci’s cultural leadership and Althusser’s cultural ideology describe the theoretical basis, the main characteristics and ways, and analyze the inherent mechanism of popular cultural ideological control. In the view of popular cultural producers, analyze the infiltration function of popular cultural ideology. The infiltration function of popular culture is to gain the commercial profits. The existing of consumer society is not only the real environment of popular culture but also the trigger of ideological infiltration. The producers of popular culture make use of visual symbols to control the source of popular cultural ideological infiltration. Collective unconscious, civilian consciousness and modern reacceptance conscious are the main forms of expression for the combination between popular culture and ideology. The analysis of social psychological mechanism demonstrates the form and usage of popular cultural ideological infiltration.The popular culture is a positive dynamic choice from the perspective of individual and ideological fled function, and also a bottom-up culture. The public’s initiative, produced style text and the active resistance of public are the power of analyzing the popular cultural ideological fled. Emphasizing entertainment, choosing silence and active constructing the new meaning of text are the main characteristics of popular cultural ideological fleeing. Ideological flee provides psychological comfort for the public and gives vent mood so as to resolve the social contradiction, and meanwhile the thinking pattern in post-modern can deconstruct the value of mainstream culture resulting in the lost of human spirit and imbalance between culture and ecology. Analyze the popular cultural ideological resistance and meaning of flee according to women’s culture, youth subculture and grass roots culture.At the end of this paper, the construction strategies of Chinese characteristics ideological function research are discussed. In contemporary China, the features of times, the development of popular culture and multi-ideologies, the relationship between mainstream ideology and popular culture, and the positive and negative effects of popular culture are the important issues for constructing socialist culture with Chinese characteristics. The most important thing for demonstrating the strategic thinking about popular culture with Chinese characteristics is to lay a reality foundation, look forward to further development, sticky propose to the leading rule for the development between unified and pluralistic culture, and insistent people-oriented principle, sustainable development principle between culture and ecology, and localization development principle. Deal with the relationship between self-development and learn from, economic and social benefits, and nationalization and internationalization. Conduct a scientific plan for Chinese popular cultural development in macro, and carry out a basic building for popular cultural ideological construction with Chinese characteristics. At a micro level socialist core value system provides an ideological guarantee for popular cultural development, seek the meeting point between popular culture and ideology, enhance the quality of construction and deepen reform of cultural system so that it can provide institutional guarantee for popular cultural development, optimize the environment of cultural development and promote the healthy development of popular culture with Chinese characteristics.This paper tried to recognize the popular cultural ideological function, properly regulate and guide popular culture, and integrate it into the scope of national management and the right development track, so as to make the popular culture become the important part of national soft power.